Vegetables - Malawi

Malawi

Highlights

Revenue in the Vegetables market amounts to US$579.30m in 2024. The market is expected to grow annually by 6.92% (CAGR 2024-2029).
In global comparison, most revenue is generated China (US$159bn in 2024).
In relation to total population figures, per person revenues of US$26.98 are generated in 2024.
In the Vegetables market, volume is expected to amount to 275.40m kg by 2029. The Vegetables market is expected to show a volume growth of 1.1% in 2025.0.
The average volume per person in the Vegetables market is expected to amount to 12.0kg in 2024.

Key regions:

Market definitionIn-Scope/Out-of-scopeMarket structureReportsMethodology

The Vegetables Market in Malawi is witnessing minimal growth, influenced by factors such as limited infrastructure, fluctuating weather patterns affecting production, and varying consumer preferences for fresh versus processed options, which hinder overall market expansion.

Customer preferences: Consumers in Malawi are increasingly gravitating towards locally sourced and organic vegetables, reflecting a growing awareness of health and sustainability. This shift is influenced by younger demographics prioritizing wellness and environmental consciousness, which contrasts with traditional preferences for processed foods. Additionally, urbanization and busy lifestyles are driving demand for convenience, leading to an uptick in pre-packaged and ready-to-cook vegetable options. As a result, local farmers are adapting their production methods to cater to these evolving consumer tastes and preferences.

Trends in the market: In Malawi, the Vegetables Market is experiencing a notable shift towards organic and locally sourced produce, driven by consumers’ increasing health awareness and sustainability concerns. This trend is particularly evident among younger populations, who favor fresh, nutritious options over processed foods. Additionally, urbanization is prompting a rise in demand for convenient, pre-packaged vegetables, catering to busy lifestyles. As a result, local farmers are innovating their production and distribution methods, creating opportunities for collaboration among stakeholders and enhancing the overall sustainability of the food supply chain.

Local special circumstances: In Malawi, the Vegetables Market is shaped by unique geographical factors, including a favorable climate for diverse crop cultivation and fertile soils that support organic farming practices. Culturally, there is a strong tradition of communal farming and local markets, fostering relationships between farmers and consumers. Regulatory support from government initiatives promoting agricultural sustainability further influences market dynamics. These elements create a robust environment for local produce, enhancing community engagement and driving demand for fresh, organic vegetables, distinct from other markets.

Underlying macroeconomic factors: The Vegetables Market in Malawi is significantly influenced by macroeconomic factors such as national economic health, global agricultural trends, and fiscal policies. The country's economic growth, driven by agricultural exports, enhances farmers' income and encourages investment in sustainable farming practices. Additionally, global demand for organic produce aligns with Malawi's agricultural strengths, boosting market performance. Favorable fiscal policies, including subsidies for local farmers and support for agro-processing, further stimulate production. Inflation rates and currency stability also impact pricing, affecting consumer purchasing power and overall market dynamics. These factors collectively shape the vitality of the vegetable market in Malawi.

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.