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  4. Bread & Cereal Products

Pasta - Malawi

Malawi
  • Revenue in the Pasta market amounts to US$65.97m in 2024. The market is expected to grow annually by 6.88% (CAGR 2024-2029).
  • In global comparison, most revenue is generated China (US$28bn in 2024).
  • In relation to total population figures, per person revenues of US$3.07 are generated in 2024.
  • In the Pasta market, volume is expected to amount to 31.30m kg by 2029. The Pasta market is expected to show a volume growth of 1.1% in 2025.0.
  • The average volume per person in the Pasta market is expected to amount to 1.4kg in 2024.

Definition:

The Pasta market covers all types of food made from a mixture of flour and water that is formed into various shapes. This market covers fresh and dried pasta and noodles made from cereals that are usually used as part of a main meal.

Additional Information:

The market comprises revenue and average revenue per capita, volume and average volume per capita, price per unit (unit refers to kilogram), sales channels. The market encompasses retail sales through both online and offline sales channels to private end customers (B2C). The market only covers at-home consumption; out-of-home consumption is not included.

For more information on the displayed data, click the info button on the right side of each box.

In-Scope

  • Pasta: Spaghetti, Linguine, Fettuccine, Capellini, Vermicelli, Penne, Farfalle, Fusilli, Rotini, Ravioli, Strozzapreti, Lentil pasta
  • Noodles: egg noodles, ramen noodles, Soba noodles, rice noodles, bean thread noodles, glass noodles, fideo noodles
  • Macaroni
  • Fresh and dried pasta

Out-Of-Scope

  • Filled or prepared pasta
  • Ready-to-eat meals containing stuffed pasta
  • Out-of-home consumption

Revenue

Notes: Data was converted from local currencies using average exchange rates of the respective year.

Most recent update: Sep 2024

Source: Statista Market Insights

Most recent update: Sep 2024

Source: Statista Market Insights

Volume

Most recent update: Sep 2024

Source: Statista Market Insights

Most recent update: Sep 2024

Source: Statista Market Insights

Price

Most recent update: Sep 2024

Source: Statista Market Insights

Sales Channels

Most recent update: Nov 2024

Source: Statista Market Insights

Global Comparison

Most recent update: Sep 2024

Source: Statista Market Insights

Analyst Opinion

The Pasta Market in Malawi has shown minimal growth due to factors such as low consumer awareness, limited access to technology, and lack of convenience in online services. Despite these challenges, the market is slowly growing as more consumers become health conscious and demand for healthier food options increases. This growth rate is impacted by the country's economic conditions and limited infrastructure, hindering the market's potential for significant growth.

Customer preferences:
In Malawi, the Pasta Market of the Bread & Cereal Products Market within The Food market is witnessing a rise in demand for fortified and high-protein pasta options, as health-conscious consumers prioritize nutrition. There is also a growing preference for locally sourced and organic ingredients, reflecting a shift towards sustainable and natural food choices. This trend is further fueled by the rising awareness of the environmental and social impact of food production and consumption.

Trends in the market:
In Malawi, the Pasta Market of the Bread & Cereal Products Market within The Food market is seeing a trend towards healthier options, with an increasing demand for whole grain and gluten-free pasta. This is in line with global trends, where consumers are becoming more health-conscious and seeking out healthier alternatives. This trend is expected to continue as more consumers prioritize their health and wellness, leading to potential opportunities for industry stakeholders to capitalize on this demand for healthier pasta options. Additionally, with the rise of e-commerce, there is potential for growth in online sales of pasta, providing convenience and accessibility for consumers. However, this trend also poses challenges for traditional brick-and-mortar retailers, who may need to adapt their strategies to compete in an increasingly competitive market. Overall, the trajectory of these trends suggests a shift towards healthier and more convenient options in the Pasta Market, which could have significant implications for industry stakeholders in the future.

Local special circumstances:
In Malawi, the Pasta Market of the Bread & Cereal Products Market within The Food market is heavily influenced by the country's geographical location and cultural preferences. Due to the country's landlocked status, local pasta producers face challenges in sourcing high-quality ingredients and exporting their products. Additionally, Malawians have a strong preference for traditional maize-based dishes, making it difficult for pasta to gain widespread popularity. Furthermore, strict import regulations and high tariffs on foreign pasta products have protected the domestic market, making it difficult for international brands to enter and compete.

Underlying macroeconomic factors:
The performance of the Pasta Market in Malawi is heavily influenced by macroeconomic factors such as the country's GDP growth, inflation rate, and fiscal policies. As a developing country, Malawi's economic health greatly impacts the purchasing power of its citizens and their ability to afford food products like pasta. Additionally, global economic trends, such as fluctuations in commodity prices and trade policies, can also affect the cost of producing and importing pasta in Malawi. Furthermore, government policies and investments in agriculture and infrastructure can significantly impact the supply and distribution of pasta in the country. Overall, the stability and growth of the Malawian economy play a crucial role in shaping the performance of the Pasta Market in the Bread & Cereal Products Market within The Food market.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.

Key Market Indicators

Notes: Based on data from IMF, World Bank, UN and Eurostat

Most recent update: Sep 2024

Source: Statista Market Insights

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