Meat - Malawi | Statista Market Forecast

Revenue in the Meat market amounts to US$908.60m in 2024. The market is expected to grow annually by 7.49% (CAGR 2024-2029).
In global comparison, most revenue is generated China (US$273bn in 2024).
In relation to total population figures, per person revenues of US$42.31 are generated in 2024.
In the Meat market, volume is expected to amount to 96.67m kg by 2029. The Meat market is expected to show a volume growth of 2.0% in 2025.0.
The average volume per person in the Meat market is expected to amount to 4.1kg in 2024.

Definition:

The Meat market covers animal (both domestic and wild) and non-animal meat that are bought and consumed for nutrient-based purposes.

Structure:

The market consists of 3 different submarkets:

The Fresh Meat market covers meat from both domestic and wild animals that are fresh, chilled, or frozen. This market is divided into five submarkets: beef & veal, pork, mutton & goat, poultry, and other fresh meat.
The Processed Meat market covers all types of meat that has been dried, salted, brined, or smoked. This segment is divided into three subsegments: cold & roast meat products, ham & bacon, sausages.
The Meat Substitutes market covers meat-replacement food items created from vegetarian or vegan components.

Additional Information:

The market comprises revenue and average revenue per capita, volume and average volume per capita, price per unit (unit refers to kilogram), sales channels. The market encompasses retail sales through both online and offline sales channels to private end customers (B2C). The market only covers at-home consumption; out-of-home consumption is not included.

For more information on the displayed data, click the info button on the right side of each box.

Fresh Meat
Processed Meat
Meat Substitutes

Meat-based ready-to-eat meals
Out-of-home consumption

The Meat Market in Malawi has seen a minimal growth rate due to various factors. Despite the increasing adoption of digital technologies and rising health awareness among consumers, the market is hindered by challenges such as limited production and consumption of fresh meat, lack of processing facilities for meat products, and a growing trend towards meat substitutes. These factors impact the overall market, leading to a slow growth rate in the Meat Market within The Food market in Malawi.

Customer preferences: As Malawi's economy continues to grow, there has been an increase in disposable income and a shift towards Westernized diets, leading to a rise in demand for meat products. However, with concerns about the environmental impact of large-scale meat production, there is also a growing trend towards plant-based alternatives. This is driven by cultural values of sustainable living and health consciousness, as well as the increasing availability of vegetarian and vegan options in the market. Additionally, with a younger and more health-conscious population, there is a preference for leaner and healthier meat options such as grass-fed and organic products.

Trends in the market: In Malawi, the Meat Market within The Food market is experiencing a shift towards more sustainable and ethical production methods. This trend is driven by increasing consumer demand for responsibly sourced meat, as well as government initiatives promoting sustainable agriculture. This trajectory is significant for industry stakeholders as it presents opportunities for differentiation and market expansion. However, it may also pose challenges for smaller producers who may struggle to meet the standards required for sustainable certification. Additionally, the shift towards more sustainable practices has the potential to improve the overall health and well-being of the population, as well as positively impact the environment.

Local special circumstances: In Malawi, the Meat Market within The Food market is heavily influenced by the country's geographical and cultural factors. Due to its landlocked location, the market relies heavily on locally sourced meats, resulting in a limited variety and higher prices. Additionally, cultural preferences for certain types of meat, such as goat and chicken, also impact the market dynamics. The government's regulations on meat production and distribution further shape the market, ensuring food safety and quality standards are met. These unique factors contribute to the distinct nature of the Meat Market in Malawi, setting it apart from other markets.

Underlying macroeconomic factors: The Meat Market within The Food market in Malawi is strongly influenced by macroeconomic factors such as global economic trends, national economic health, fiscal policies, and financial indicators. The country's overall economic stability and growth, as well as its trade policies, play a significant role in shaping the performance of the Meat Market. Moreover, changing consumer preferences and increasing demand for high-quality meat products are also impacting the market. The rise in disposable income and urbanization in the country are driving the demand for meat, while inflation and currency fluctuations can affect production costs and pricing. Overall, the market is expected to witness steady growth in the coming years, supported by favorable economic conditions and rising demand for meat products.

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.

This report presents a comprehensive analysis and additional information on the Consumer market, in a PDF format.

In the past, many cultures considered meat a luxury that could only be enjoyed on special occasions or certain days of the week, while today it is a staple that can be found in nearly all restaurants and many kitchens all over the world. The market value of the meat industry is expected to rise from 897.5 billion U.S. dollars in 2021 to over 1.3 trillion dollars by 2027. In 2022, the United States saw the highest revenue from meat products and sausages, over five billion U.S. dollars more than the second largest meat market in the world, Germany with a revenue of over 33.6 billion U.S. dollars. France, Russia, and Mexico are finishing the top five countries with the biggest revenue from processed meats.