Fresh Vegetables - Malawi

Malawi

Highlights

Revenue in the Fresh Vegetables market amounts to US$560.10m in 2024. The market is expected to grow annually by 6.91% (CAGR 2024-2029).
In global comparison, most revenue is generated China (US$101bn in 2024).
In relation to total population figures, per person revenues of US$26.08 are generated in 2024.
In the Fresh Vegetables market, volume is expected to amount to 266.00m kg by 2029. The Fresh Vegetables market is expected to show a volume growth of 1.1% in 2025.0.
The average volume per person in the Fresh Vegetables market is expected to amount to 11.6kg in 2024.

Key regions:

Market definitionIn-Scope/Out-of-scopeMarket structureMethodology

The Fresh Vegetables Market in Malawi is experiencing minimal growth, influenced by factors such as limited agricultural innovation, fluctuating weather patterns, and evolving consumer preferences for diverse vegetable options, which impact overall market dynamics.

Customer preferences: Consumers in Malawi's Fresh Vegetables Market are increasingly prioritizing health-conscious choices, leading to a growing demand for organic and locally sourced produce. This shift is influenced by a rising awareness of nutrition among younger demographics, who are more inclined to experiment with diverse vegetable varieties in their diets. Additionally, urbanization has fostered a culture of convenience, prompting interest in pre-packaged and ready-to-cook vegetable options. As lifestyles evolve, there is a notable trend towards sustainability, with consumers seeking eco-friendly packaging and support for local farmers.

Trends in the market: In Malawi, the Fresh Vegetables Market is experiencing a notable shift towards health-oriented consumption, as consumers increasingly prefer organic and locally sourced options. This trend is particularly prevalent among younger individuals who are eager to diversify their diets with a variety of vegetables. Concurrently, urbanization is driving the demand for convenience, leading to a rise in pre-packaged and ready-to-cook vegetable products. As sustainability gains importance, stakeholders must adapt to consumer preferences for eco-friendly packaging and support for local farmers, ensuring long-term market viability and community engagement.

Local special circumstances: In Malawi, the Fresh Vegetables Market is shaped by the country's diverse climatic conditions and fertile soil, enabling year-round cultivation of a wide variety of vegetables. This agricultural richness is complemented by cultural practices that emphasize traditional diets, fostering a demand for native vegetables. Additionally, local regulations promoting sustainable farming methods and organic certification are gaining traction, encouraging consumers to seek out eco-friendly options. These unique factors collectively drive market dynamics, enhancing both the availability and appeal of fresh, locally sourced vegetables.

Underlying macroeconomic factors: The Fresh Vegetables Market in Malawi is significantly influenced by macroeconomic factors such as agricultural policies, trade dynamics, and national economic stability. A growing emphasis on food security and self-sufficiency has prompted government initiatives to support local farmers, enhancing production capabilities. Additionally, fluctuations in global commodity prices and climate change impact supply chains, affecting availability and pricing of fresh produce. The increasing urbanization in Malawi drives demand for fresh vegetables, while remittances from abroad bolster purchasing power. Together, these factors shape market performance, influencing consumer preferences and the sustainability of local agriculture.

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.