Baby Milk & Infant Formula - Malawi

Malawi

Revenue in the Baby Milk & Infant Formula market amounts to US$14.04m in 2024. The market is expected to grow annually by 4.68% (CAGR 2024-2029).
In global comparison, most revenue is generated in China (US$16,850m in 2024).
In relation to total population figures, per person revenues of US$0.65 are generated in 2024.
In the Baby Milk & Infant Formula market, volume is expected to amount to 1.27m kg by 2029. The Baby Milk & Infant Formula market is expected to show a volume growth of 1.1% in 2025.
The average volume per person in the Baby Milk & Infant Formula market is expected to amount to 0.1kg in 2024.

Key regions: South Korea, India, United Kingdom, United States, Japan

Market

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Analyst Opinion

In Malawi, the Baby Milk & Infant Formula Market in the Baby Food Market is experiencing negligible growth, affected by factors like low consumer awareness and limited access to online services. This is hindering the market's potential for growth despite the increasing demand for these products.

Customer preferences: As Malawian consumers become more health-conscious, there is a growing trend towards organic and natural baby formula options. This is driven by a desire for safer and more sustainable products, as well as a cultural preference for traditional and homemade remedies for infant health. Additionally, the increasing number of working mothers has led to a rise in demand for convenient and on-the-go formats of baby milk and infant formula, such as ready-to-feed and single-serve packs.

Trends in the market: In Malawi, the Baby Milk & Infant Formula Market within the Baby Food Market is experiencing a shift towards more nutritious and affordable options. As the country faces high rates of malnutrition, manufacturers are focusing on providing fortified formulas and locally-sourced ingredients. This trend is significant as it addresses the nutritional needs of the population while also supporting local farmers. However, it may have implications for larger international companies who may struggle to compete with these local products.

Local special circumstances: In Malawi, the Baby Milk & Infant Formula Market of the Baby Food Market within The Food market is heavily influenced by the country's high poverty rate and limited access to clean water, leading to a high demand for safe and affordable infant formula. Additionally, cultural practices and beliefs, such as the preference for breastfeeding over formula feeding, play a significant role in shaping the market. The government's regulations on food safety also impact the availability and pricing of baby milk and infant formula products in the market.

Underlying macroeconomic factors: The Baby Milk & Infant Formula Market within The Food market is heavily influenced by macroeconomic factors such as population growth, income levels, and consumer spending patterns. In Malawi, the market is largely driven by the country's economic health, with consistent GDP growth and stable inflation rates. Additionally, favorable fiscal policies and government initiatives to combat malnutrition have resulted in increased demand for baby milk and infant formula products. The market is also impacted by global economic trends, with fluctuations in exchange rates and trade policies affecting the availability and pricing of imported products.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.