Baby Milk & Infant Formula - Malawi

Revenue in the Baby Milk & Infant Formula market amounts to US$14.04m in 2024. The market is expected to grow annually by 4.69% (CAGR 2024-2029).
In global comparison, most revenue is generated China (US$17bn in 2024).
In relation to total population figures, per person revenues of US$0.65 are generated in 2024.
In the Baby Milk & Infant Formula market, volume is expected to amount to 1.27m kg by 2029. The Baby Milk & Infant Formula market is expected to show a volume growth of 1.1% in 2025.0.
The average volume per person in the Baby Milk & Infant Formula market is expected to amount to 0.1kg in 2024.

Definition:

Baby milk and infant formula are types of milk made specifically for infants and young children who are not yet able to consume solid food or who cannot be breastfed. They are also intended for children aged between 1 and 3 who do not get enough nutrients from their regular diet.

Baby milk is typically made from cow’s milk that has been modified to make it more easily digestible for babies. It may also contain added nutrients, such as vitamins and minerals, to ensure that infants or young children receive all the nutrients they need for healthy growth and development. Infant formula is specially designed to mimic the nutrient content of breast milk as closely as possible. Baby milk and infant formula may come in different forms, such as in powdered form, as a liquid concentrate, or in a ready-to-feed form.

Additional information:

The market comprises revenue and average revenue per capita, volume and average volume per capita, price per unit (unit refers to kilogram). The market encompasses retail sales through both online and offline sales channels to private end customers (B2C). The market only covers at-home consumption, out-of-home consumption is not included.

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Infant formula, such as Nestlé NAN PRO 1 Infant Formula, Aptamil Gold Infant Formula Milk Powder for Babies, Similac Advance Infant Formula, and Nestlé LACTOGEN 1 Infant Formula Powder
Baby milk, such as Milupa Milupino for 1–3-year-old toddlers and Aptamil Pronutra 1+

Milk and milk products intended for adult consumption, such as Danone’s dairy drinks
Milk substitutes (soy-based) for babies and infants
Out-of-home consumption

In Malawi, the Baby Milk & Infant Formula Market in the Baby Food Market is experiencing negligible growth, affected by factors like low consumer awareness and limited access to online services. This is hindering the market's potential for growth despite the increasing demand for these products.

Customer preferences: As Malawian consumers become more health-conscious, there is a growing trend towards organic and natural baby formula options. This is driven by a desire for safer and more sustainable products, as well as a cultural preference for traditional and homemade remedies for infant health. Additionally, the increasing number of working mothers has led to a rise in demand for convenient and on-the-go formats of baby milk and infant formula, such as ready-to-feed and single-serve packs.

Trends in the market: In Malawi, the Baby Milk & Infant Formula Market within the Baby Food Market is experiencing a shift towards more nutritious and affordable options. As the country faces high rates of malnutrition, manufacturers are focusing on providing fortified formulas and locally-sourced ingredients. This trend is significant as it addresses the nutritional needs of the population while also supporting local farmers. However, it may have implications for larger international companies who may struggle to compete with these local products.

Local special circumstances: In Malawi, the Baby Milk & Infant Formula Market of the Baby Food Market within The Food market is heavily influenced by the country's high poverty rate and limited access to clean water, leading to a high demand for safe and affordable infant formula. Additionally, cultural practices and beliefs, such as the preference for breastfeeding over formula feeding, play a significant role in shaping the market. The government's regulations on food safety also impact the availability and pricing of baby milk and infant formula products in the market.

Underlying macroeconomic factors: The Baby Milk & Infant Formula Market within The Food market is heavily influenced by macroeconomic factors such as population growth, income levels, and consumer spending patterns. In Malawi, the market is largely driven by the country's economic health, with consistent GDP growth and stable inflation rates. Additionally, favorable fiscal policies and government initiatives to combat malnutrition have resulted in increased demand for baby milk and infant formula products. The market is also impacted by global economic trends, with fluctuations in exchange rates and trade policies affecting the availability and pricing of imported products.

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.