Confectionery & Snacks - Malawi

Malawi

Highlights

Revenue in the Confectionery & Snacks market amounts to US$629.50m in 2024. The market is expected to grow annually by 8.49% (CAGR 2024-2029).
In global comparison, most revenue is generated United States (US$135bn in 2024).
In relation to total population figures, per person revenues of US$29.31 are generated in 2024.
In the Confectionery & Snacks market, volume is expected to amount to 127.80m kg by 2029. The Confectionery & Snacks market is expected to show a volume growth of 3.5% in 2025.0.
The average volume per person in the Confectionery & Snacks market is expected to amount to 5.0kg in 2024.

Key regions:

Market definitionIn-Scope/Out-of-scopeMarket structureReportsMethodology

The Confectionery & Snacks market in The Food market in Malawi has been experiencing minimal growth, influenced by factors such as consumer preference for healthier snacking options, changing food habits, and increasing competition from other food categories. Despite this, the market is expected to grow due to the increasing demand for convenience and indulgence products in the country.

Customer preferences: In Malawi, the Confectionery & Snacks Market within The Food market has seen a rise in demand for healthier snack options, driven by a growing awareness of the importance of a balanced diet. This trend is reflected in the increasing popularity of organic and natural snack products, which cater to the preferences of health-conscious consumers. Additionally, the rise of social media and online influencers has also influenced consumer preferences towards visually appealing and Instagram-worthy snacks, leading to a surge in demand for aesthetically pleasing and unique snack options.

Trends in the market: In Malawi, the Confectionery & Snacks Market within The Food market is experiencing a surge in demand for healthier and more nutritious snack options. This trend is driven by an increasing awareness of the negative health effects of traditional snacks high in sugar and fat. As a result, there is a growing presence of natural and organic snack brands in the market. This trajectory is significant as it reflects a shift towards healthier eating habits among consumers. Industry stakeholders can capitalize on this trend by offering more diverse and nutritious snack options to meet the changing preferences of consumers.

Local special circumstances: In Malawi, the Confectionery & Snacks market is heavily influenced by the country's agricultural sector, with a focus on locally sourced ingredients such as cocoa, peanuts, and various fruits. Additionally, the country's cultural preferences for sweet and savory snacks have led to a diverse range of local offerings. However, regulatory challenges, such as import restrictions and high taxes on imported goods, can limit market growth and drive up prices. These factors, along with limited infrastructure and distribution networks, contribute to a unique market landscape in Malawi.

Underlying macroeconomic factors: The Confectionery & Snacks Market within The Food market in Malawi is influenced by various macroeconomic factors, including global economic trends, national economic health, fiscal policies, and other relevant financial indicators. The market is heavily impacted by the country's overall economic stability and growth, as well as the availability of disposable income among consumers. Additionally, government policies and regulations, such as import/export regulations and taxes, can greatly affect the market's performance. Furthermore, the country's population demographics, including age and income distribution, play a significant role in shaping the demand for confectionery and snack products. Overall, the market's growth is highly dependent on the country's economic conditions and policies.

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.