Fresh Meat - Malawi

Malawi

Highlights

Revenue in the Fresh Meat market amounts to US$680.70m in 2024. The market is expected to grow annually by 7.47% (CAGR 2024-2029).
In global comparison, most revenue is generated China (US$261bn in 2024).
In relation to total population figures, per person revenues of US$31.70 are generated in 2024.
In the Fresh Meat market, volume is expected to amount to 61.90m kg by 2029. The Fresh Meat market is expected to show a volume growth of 2.0% in 2025.0.
The average volume per person in the Fresh Meat market is expected to amount to 2.6kg in 2024.

Key regions:

Market definitionIn-Scope/Out-of-scopeMarket structureMethodology

The Fresh Meat market in Malawi has been experiencing slow growth, influenced by factors such as limited access to technology, low health awareness among consumers, and traditional methods of purchasing meat. This has resulted in a minimal growth rate for the overall market. However, with increasing government initiatives and investments in the food industry, the market is expected to see a gradual rise in the near future.

Customer preferences: As consumer awareness grows around the environmental impact of meat production, there has been a noticeable increase in demand for locally-sourced and sustainable meat options in Malawi. This trend is also influenced by cultural preferences for fresh and unprocessed food. In addition, the growing health and wellness movement has led to a rise in demand for organic and grass-fed meats, as consumers prioritize the quality and nutritional value of the meat they consume. This shift towards ethical and healthier meat choices is expected to continue as more consumers prioritize their health and the planet.

Trends in the market: In Malawi, the Fresh Meat Market is experiencing a rise in demand for locally sourced, ethically raised meat products. This trend is driven by a growing awareness of the benefits of sustainable and organic farming practices. Additionally, there is an increasing preference for grass-fed and free-range meat, which has prompted many small-scale farmers to adopt these methods. As a result, industry stakeholders are investing in sustainable farming techniques and promoting transparency in the supply chain. This trend is expected to continue, with potential implications including a shift towards more sustainable and ethical practices, as well as increased consumer trust and loyalty.

Local special circumstances: In Malawi, the Fresh Meat Market of the Meat Market within The Food market is heavily influenced by traditional cultural practices and customs. For instance, the consumption of beef is considered a symbol of wealth and status, leading to a high demand for high-quality meat products. Additionally, the geographical landscape of Malawi, with its vast rural areas and limited access to refrigeration, drives the preference for fresh meat over processed alternatives. These factors shape the market dynamics of the Fresh Meat Market in Malawi, making it unique from other markets in the region.

Underlying macroeconomic factors: The Fresh Meat Market of the Meat Market within The Food market in Malawi is heavily influenced by macroeconomic factors, including the country's economic health and fiscal policies. Malawi's economy relies heavily on agriculture, with livestock and meat production being significant contributors. Therefore, any changes in national economic conditions or fiscal policies can impact the market's performance. Additionally, global economic trends, such as fluctuations in commodity prices, can also affect the market, as Malawi is a major exporter of agricultural products. Furthermore, factors such as population growth, income levels, and consumer preferences also play a role in shaping the demand for fresh meat in Malawi's market. Overall, a favorable macroeconomic environment with stable economic growth and supportive policies can create a conducive market for the Fresh Meat Market of the Meat Market within The Food market in Malawi.

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.