Bread & Cereal Products - Malawi | Statista Market Forecast

Revenue in the Bread & Bakery Products market amounts to US$735.50m in 2024. The market is expected to grow annually by 6.55% (CAGR 2024-2029).
In global comparison, most revenue is generated China (US$278bn in 2024).
In relation to total population figures, per person revenues of US$34.25 are generated in 2024.
In the Bread & Bakery Products market, volume is expected to amount to 311.30m kg by 2029. The Bread & Bakery Products market is expected to show a volume growth of 0.9% in 2025.0.
The average volume per person in the Bread & Bakery Products market is expected to amount to 13.9kg in 2024.

Definition:

The Bread & Cereal Products market covers baked goods made from dough. Dough consists of flour, water, a leavening agent, and other optional ingredients. Cereal products are made from a variety of grains, such as wheat, oats, and rice.

Structure:

The market consists of five different submarkets:

The Bread market covers baked goods made from dough which consist of flour, water, a leavening agent, and other optional ingredients.
The Pasta market covers fresh and dried pasta and noodles made from cereals that are usually used as part of a main meal.
The Rice market covers several rice varieties, such as long-grain rice, medium-grain rice, short-grain rice, white rice, brown rice, and wild rice, as well as sticky rice and parboiled rice.
The Breakfast Cereals market covers muesli and other grain-based breakfast products such as corn flakes and oats.
The Other Cereal Products market covers other products that are made from cereals, such as flour, baking flour, semolina, couscous, and bulgur.

Additional Information:

The market comprises revenue and average revenue per capita, volume and average volume per capita, price per unit (unit refers to kilogram), sales channels. The market encompasses retail sales through both online and offline sales channels to private end customers (B2C). The market only covers at-home consumption; out-of-home consumption is not included.

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Fresh bread and bread rolls
Pasta
Rice
Breakfast cereals
Other cereal products (e.g. Flour, couscous, bulgur)

Biscuits
Cookies
Crackers
Cakes
Baby rice cereals and other baby cereals
Ready-to-eat meal based on cereals
Out-of-home consumption

The Bread & Cereal Products Market in Malawi has seen minimal growth due to factors such as limited access to digital technologies, low health awareness among consumers, and lack of convenience in online health services. Despite this, the market is expected to slowly expand as the sub-markets of bread, pasta, rice, breakfast cereals, and other cereal products continue to gain traction.

Customer preferences: Consumers in Malawi are showing a growing interest in healthier and more sustainable food options, particularly in the Bread & Cereal Products Market within The Food market. This trend is driven by a growing awareness of the environmental impact of food production and a desire for more nutritious options. As a result, there has been an increase in demand for organic and locally sourced bread and cereal products. Additionally, there has been a shift towards gluten-free and plant-based options, reflecting changing dietary preferences and concerns about food allergies and intolerances.

Trends in the market: In Malawi, the Bread & Cereal Products Market is experiencing a shift towards healthier and more sustainable options. This trend is driven by a growing awareness of the benefits of whole grain, gluten-free, and organic products. The adoption of modern technologies in production, packaging, and distribution is also on the rise. These developments are significant for industry stakeholders as they provide opportunities for market expansion and diversification. However, there may be challenges in meeting the demand for these products, particularly in terms of cost and supply chain management.

Local special circumstances: In Malawi, the Bread & Cereal Products Market is heavily influenced by the country's agricultural economy, with maize being a staple food. The market is also shaped by the country's low income levels and high levels of poverty, leading to a preference for affordable and easily accessible food options. Additionally, Malawian cuisine is heavily influenced by traditional foods and cooking methods, creating a unique demand for locally produced and culturally relevant cereal products. These factors contribute to a market that is distinct from other regions and requires targeted strategies for success.

Underlying macroeconomic factors: The Bread & Cereal Products Market in Malawi is heavily influenced by macroeconomic factors such as global economic trends, national economic health, and fiscal policies. As a developing country, Malawi's economy is heavily reliant on agriculture, making it vulnerable to fluctuations in global commodity prices. The country's economic growth is also impacted by political stability, foreign aid, and access to credit. Furthermore, fiscal policies such as taxation and government subsidies can have a significant impact on the affordability and demand for bread and cereal products. Additionally, Malawi's high poverty rate and food insecurity pose challenges for the growth of the market, as consumers may prioritize purchasing staple foods over higher-priced bread and cereal products.

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.

This report presents a comprehensive analysis and additional information on the Consumer market, in a PDF format.

Diets in high-income countries such as the United States consist of a lot of fats, animal products, sweeteners, and other products in addition to the ever-present food staples such as bread. Despite the comparatively lower share of staples in the food supply of these nations, staples still make up the majority of food intake. For example, consumers in the United States eat quite a lot of bread annually. Bread consumption in the U.S. amounts to 6.64 billion kilograms, or 19.84 kilograms per capita. In addition to bread, Americans consume a sizable amount of cake and pastry goods, namely 8.6 billion kilograms in 2022.