Beauty & Personal Care - Malawi

Malawi

The revenue generated in the Beauty & Personal Care market in Malawi is estimated to be US$1.36bn in 2024.
This market is projected to experience an annual growth rate of 2.11% (CAGR 2024-2029).
The largest segment in this market is Personal Care, which is expected to have a market volume of US$0.64bn in 2024.
When compared to other countries worldwide, in the United States leads in terms of revenue generation, with an estimated revenue of US$100bn in 2024.
In relation to the total population of Malawi, this translates to per person revenues of US$63.19 in 2024.
Furthermore, it is predicted that 5.4% of the total revenue in the Beauty & Personal Care market in Malawi will be generated through online sales by 2024.
Malawi's beauty and personal care market is experiencing a surge in demand for natural and organic products, reflecting a growing consumer preference for sustainable and eco-friendly options.

Key regions: United States, Worldwide, India, Indonesia, Canada

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Analyst Opinion

The Beauty & Personal Care market is thriving and one of the fastest growing consumer markets, driven in particular by the Cosmetics and Skin Care segments. The main reason for this strong growth is the generational shift with young consumers entering the market. At the same time, this change is reinforced by social media, internationality, and eCommerce, which have a lasting effect on buying behavior when it comes to beauty products. Trends from all over the world are spreading and changing the daily beauty and care routine.