Fresh Vegetables - Guinea

Guinea

Highlights

Revenue in the Fresh Vegetables market amounts to US$949.90m in 2024. The market is expected to grow annually by 9.67% (CAGR 2024-2029).
In global comparison, most revenue is generated China (US$101bn in 2024).
In relation to total population figures, per person revenues of US$65.38 are generated in 2024.
In the Fresh Vegetables market, volume is expected to amount to 435.50m kg by 2029. The Fresh Vegetables market is expected to show a volume growth of 2.6% in 2025.0.
The average volume per person in the Fresh Vegetables market is expected to amount to 27.2kg in 2024.

Key regions:

Market definitionIn-Scope/Out-of-scopeMarket structureMethodology

The Fresh Vegetables market in Guinea is experiencing subdued growth, influenced by factors such as limited agricultural infrastructure, fluctuating weather conditions, and varying consumer preferences, which affect the overall availability and demand for diverse vegetable options.

Customer preferences: In Guinea's Fresh Vegetables Market, there is a noticeable shift towards organic and locally sourced produce, driven by a growing health consciousness among consumers. This trend reflects an increasing awareness of the nutritional benefits of fresh vegetables and a desire to support local farmers. Additionally, younger demographics are embracing sustainability, prompting a demand for eco-friendly packaging and farming practices. This evolving consumer behavior highlights a cultural shift towards valuing quality and sustainability over convenience, reshaping the dynamics of the fresh vegetable supply chain.

Trends in the market: In Guinea's Fresh Vegetables Market, there is a marked increase in the demand for organic and locally sourced produce, influenced by a rising health consciousness among consumers. This shift emphasizes the nutritional advantages of fresh vegetables and a commitment to supporting local agriculture. Concurrently, younger consumers are prioritizing sustainability, leading to a preference for eco-friendly packaging and farming practices. These trends are significant as they reshape consumer preferences, encouraging industry stakeholders to adapt their strategies to enhance quality and sustainability, ultimately driving innovation and reinforcing local economies.

Local special circumstances: In Guinea's Fresh Vegetables Market, local factors such as fertile soil and a favorable climate for agriculture significantly influence market dynamics. The country’s rich biodiversity fosters a variety of indigenous vegetables, appealing to consumers seeking unique flavors and nutritional benefits. Cultural practices emphasize communal farming, strengthening ties between producers and consumers. Additionally, regulatory support for organic farming initiatives is encouraging sustainable practices. Together, these elements are reshaping the market, promoting local produce and enhancing food security while driving economic growth in rural communities.

Underlying macroeconomic factors: The Fresh Vegetables Market in Guinea is significantly shaped by macroeconomic factors such as national economic stability, agricultural investment, and global market trends. The country's economic health, characterized by GDP growth and inflation rates, directly impacts consumer purchasing power and demand for fresh produce. Additionally, government fiscal policies promoting agricultural subsidies and infrastructure improvements enhance supply chain efficiency. Global trends, including rising demand for organic produce and health-conscious consumption, further influence local markets. As Guinea integrates into the global economy, these factors collectively drive the growth of the fresh vegetables sector, improving livelihoods and food security while attracting investment.

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.