Sweeteners - Northern Europe | Statista Market Forecast

The Sweeteners Market in Northern Europe is experiencing slow growth, influenced by factors such as consumer preferences for natural alternatives, increasing health concerns, and the availability of a wide range of sweetener options. The sub-markets of Honey, Sugar, and Artificial Sweeteners all play a role in shaping the market landscape. Additionally, changing regulations and the growing trend of sugar-free diets are impacting the growth rate.

Customer preferences: Consumers in Northern Europe are increasingly opting for natural and organic sweeteners, such as honey and maple syrup, instead of artificial ones. This shift is driven by a growing awareness of the negative health effects of artificial sweeteners, as well as a preference for more natural and sustainable food options. Additionally, there is a rising demand for low-calorie and sugar-free sweeteners, particularly among health-conscious individuals. This trend is expected to continue in the coming years, with a focus on clean label and transparent ingredients becoming more important for consumers.

Trends in the market: In Northern Europe, there is a rising demand for natural and healthier food products, leading to a shift towards plant-based sweeteners such as stevia. This trend is driven by increasing health consciousness among consumers and government initiatives to reduce sugar consumption. Furthermore, there is a growing interest in clean label products, with consumers seeking transparency and simpler ingredients in their food. This has led to the emergence of natural sweeteners like monk fruit and agave nectar in the market. These trends are expected to continue in the coming years, presenting opportunities for industry stakeholders to innovate and cater to the evolving consumer preferences. Additionally, it may also lead to increased competition within the market as more players enter with alternative sweetener options.

Local special circumstances: In Northern Europe, the Sweeteners Market within the Spreads & Sweeteners Market of The Food market is heavily influenced by the region's strong focus on health and wellness. The demand for natural and organic sweeteners is high, leading to the popularity of products such as honey and agave syrup. Additionally, strict regulations and consumer preferences for clean labels have resulted in limited use of artificial sweeteners. This local emphasis on health and sustainability sets the Sweeteners Market of Northern Europe apart from other regions, shaping its unique market dynamics and driving the growth of healthier alternatives in the market.

Underlying macroeconomic factors: The Sweeteners Market of the Spreads & Sweeteners Market within The Food market is also impacted by macroeconomic factors. Global economic trends, national economic health, fiscal policies, and other relevant financial indicators all play a role in shaping the market. Countries with stable economies and favorable regulatory environments tend to see faster market growth, as they are able to invest in and adopt new sweetener technologies. Additionally, the increasing prevalence of health-conscious consumer behavior and the demand for healthier food options are driving the growth of the sweeteners market in Northern Europe.

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.