Spreads & Sweeteners - Senegal

Senegal

Highlights

Revenue in the Spreads & Sweeteners market amounts to US$165.00m in 2024. The market is expected to grow annually by 4.70% (CAGR 2024-2029).
In global comparison, most revenue is generated China (US$144bn in 2024).
In relation to total population figures, per person revenues of US$9.06 are generated in 2024.
In the Spreads & Sweeteners market, volume is expected to amount to 75.39m kg by 2029. The Spreads & Sweeteners market is expected to show a volume growth of 2.7% in 2025.0.
The average volume per person in the Spreads & Sweeteners market is expected to amount to 3.6kg in 2024.

Key regions:

Market definitionIn-Scope/Out-of-scopeMarket structureReportsMethodology

The Food market in Senegal has seen a steady growth rate in the Spreads & Sweeteners sub-markets, driven by increased adoption of digital technologies, rising health awareness among consumers, and the convenience of online health services. However, negligible growth in the overall market can be attributed to factors such as low consumer spending power and limited access to technology in certain regions.

Customer preferences: The Spreads & Sweeteners Market in Senegal is witnessing a notable shift in consumer preferences towards healthier and more natural options. As a result of increasing health consciousness, there is a growing demand for natural and organic spreads and sweeteners. This trend is also influenced by the rising awareness of the negative effects of artificial sweeteners and preservatives. Additionally, the growing popularity of vegan and plant-based diets is fueling the demand for spreads and sweeteners made from plant-based ingredients.

Trends in the market: In Senegal, the Spreads & Sweeteners Market within The Food market is experiencing a shift towards healthier options. Consumers are increasingly seeking out natural and organic spreads and sweeteners, driven by a growing awareness of the health benefits of these products. This trend is expected to continue as consumers become more health-conscious and demand for alternative sweeteners and spreads grows. Industry stakeholders need to adapt to these changing preferences and develop innovative products to meet the evolving demands of the market.

Local special circumstances: In Senegal, the Spreads & Sweeteners market is heavily influenced by the country's rich agricultural sector, which produces a variety of local ingredients such as honey and peanuts. This, combined with a strong cultural preference for sweet flavors, has led to a diverse range of locally-made spreads and sweeteners. Additionally, the government's emphasis on promoting locally-sourced products has also contributed to the growth of this market. However, strict regulations on imported goods and limited access to technology may pose challenges for international companies looking to enter this market.

Underlying macroeconomic factors: The Spreads & Sweeteners Market within The Food market in Senegal is heavily impacted by macroeconomic factors such as the country's economic health and fiscal policies. Senegal's stable economic growth and government initiatives to improve agricultural productivity have contributed to the overall growth of The Food market, including the Spreads & Sweeteners Market. Additionally, the increasing urbanization and rising disposable income in Senegal have led to a growing demand for convenience foods, including spreads and sweeteners, further driving market growth. However, challenges such as high import taxes and limited access to credit for small businesses remain as hindrances to market expansion.

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.