Tomato Ketchup - Eastern Asia | Statista Market Forecast

Revenue in the Tomato Ketchup market amounts to US$8.36bn in 2024. The market is expected to grow annually by 5.35% (CAGR 2024-2029).
In global comparison, most revenue is generated United States (US$6bn in 2024).
In relation to total population figures, per person revenues of US$5.12 are generated in 2024.
In the Tomato Ketchup market, volume is expected to amount to 2.69bn kg by 2029. The Tomato Ketchup market is expected to show a volume growth of 3.4% in 2025.0.
The average volume per person in the Tomato Ketchup market is expected to amount to 1.4kg in 2024.

Definition:

The Tomato Ketchup market covers sauces that are largely derived from tomatoes. It is frequently used as the foundation for other sauces as well as a topping or component in many different types of food, including pasta, pizza, and soups.

Additional Information:

The market comprises revenue and average revenue per capita, volume and average volume per capita, price per unit (unit refers to kilogram), sales channels. The market encompasses retail sales through both online and offline sales channels to private end customers (B2C). The market only covers at-home consumption; out-of-home consumption is not included.

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Tomato ketchup
Tomato-based sauces similar to ketchup
Tomato sauces
Sieved tomatoes
No added sugar tomato ketchup, flavored tomato ketchup

Other sauces (e.g. chutneys, soya sauce, mayonnaise, mustard)
Out-of-home consumption

In Eastern Asia, the Tomato Ketchup Market within the Sauces & Spices Market of The Food market has been experiencing minimal growth, influenced by factors such as the increasing availability of digital options, growing health consciousness among consumers, and the convenience of online services. This has resulted in a steady but slow growth rate for the market.

Customer preferences: The Tomato Ketchup Market in Eastern Asia is experiencing a rise in demand for healthier and organic alternatives, driven by growing health consciousness among consumers. This trend is also influenced by the increasing number of health issues such as obesity and diabetes, leading to a shift towards low-sugar and low-sodium options. Additionally, the demand for convenient and on-the-go packaging is also on the rise, catering to the busy lifestyle of urban consumers.

Trends in the market: In Eastern Asia, the Tomato Ketchup Market is seeing a rise in demand for healthier and natural options, with consumers increasingly looking for products with no artificial preservatives or additives. This trend is also fueled by the growing popularity of plant-based diets in the region. Additionally, there is a shift towards premium and gourmet ketchup varieties, as consumers are becoming more adventurous with their food choices. These trends are significant for industry stakeholders as it presents opportunities for product innovation and expansion into new markets. However, it also puts pressure on manufacturers to meet the changing consumer preferences and maintain a competitive edge.

Local special circumstances: In Eastern Asia, the Tomato Ketchup Market of the Sauces & Spices Market within The Food market is heavily influenced by the region's strong culinary culture and preference for traditional, locally-sourced ingredients. Additionally, strict food safety regulations in countries like China and Japan have led to a demand for higher quality ketchup products, driving innovation and competition in the market. In South Korea, the popularity of fast food chains has also contributed to the growth of the ketchup market, as consumers seek out familiar condiments for their burgers and fries.

Underlying macroeconomic factors: The Tomato Ketchup Market of the Sauces & Spices Market within The Food market is heavily influenced by macroeconomic factors in Eastern Asia. The region's strong economic growth and increasing urbanization are driving the demand for convenience foods, including tomato ketchup. Additionally, favorable government policies and investments in the food industry have led to the expansion of the market. However, the ongoing trade tensions and the impact of the COVID-19 pandemic have slowed down market growth. The region's large population and changing consumer preferences also play a significant role in shaping the market's performance.

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.