Pet Food - Northern Europe | Statista Market Forecast

Revenue in the Pet Food market amounts to US$1.97bn in 2024. The market is expected to grow annually by 3.02% (CAGR 2024-2029).
In global comparison, most revenue is generated United States (US$60bn in 2024).
In relation to total population figures, per person revenues of US$58.21 are generated in 2024.
In the Pet Food market, volume is expected to amount to 655.80m kg by 2029. The Pet Food market is expected to show a volume growth of 1.2% in 2025.0.
The average volume per person in the Pet Food market is expected to amount to 18.4kg in 2024.

Definition:

The Pet Food market covers food that has been specifically created to meet the nutritional requirements of domesticated animals, including dogs, cats, as well as feed products for other less common house pets such as rodents and reptiles. Various components that supply vital nutrients for the animal’s health and wellness are often included in pet food.

Additional Information:

The market comprises revenue and average revenue per capita, volume and average volume per capita, price per unit (unit refers to kilogram), sales channels. The market encompasses retail sales through both online and offline sales channels to private end customers (B2C). The market only covers at-home consumption; out-of-home consumption is not included.

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Dog food
Cat food
Food for other house pets (rodents, reptiles, birds etc)

Feeds for farm animals
Pet supplement
Out-of-home consumption

In Northern Europe, the Pet Food Market within The Food market is experiencing negligible growth due to factors such as a saturated market, increasing competition, and consumer preferences shifting towards healthier options. Despite these challenges, the convenience and expanding awareness of pet health are driving some growth.

Customer preferences: With the rise of environmental awareness and ethical considerations, consumers in Northern Europe are increasingly demanding sustainable and ethically-sourced pet food options. This trend is driven by a growing concern for animal welfare and the desire to reduce the carbon footprint of pet food production. As a result, we are seeing a rise in demand for organic and free-range pet food products, as well as plant-based alternatives. Additionally, pet owners are seeking out brands with transparent and ethical supply chains, further emphasizing the importance of sustainability in the pet food market.

Trends in the market: In Northern Europe, there is a growing trend towards sustainable and natural pet food products. As consumers become more health-conscious, they are seeking pet food options that align with their own dietary preferences. This trend is expected to continue, with pet food manufacturers investing in eco-friendly packaging and sourcing ingredients from sustainable suppliers. This shift towards natural and sustainable products is likely to have a significant impact on industry stakeholders, as it presents both challenges and opportunities for product development and marketing strategies. Additionally, with the rise of e-commerce, more consumers are turning to online platforms to purchase pet food, creating opportunities for digital marketing and personalized shopping experiences.

Local special circumstances: In Northern Europe, the Pet Food Market is heavily influenced by the region's high standards for sustainability and animal welfare. This has led to a rise in demand for organic and ethically sourced pet food products. Additionally, the region's strict regulations on pet food ingredients have created a market for premium and natural pet food options. Furthermore, the strong cultural acceptance of pets as family members has also contributed to the growth of the Pet Food Market in Northern Europe.

Underlying macroeconomic factors: The Pet Food Market within The Food market in Northern Europe is influenced by macroeconomic factors such as consumer spending, economic growth, and government regulations. Countries with high disposable income and strong economic growth are expected to have a higher demand for premium pet food products. Additionally, favorable government policies and regulations, such as food safety standards and labeling requirements, also impact market performance. Furthermore, the increasing trend of humanization of pets and the growing awareness about pet health and nutrition are driving the demand for healthier and natural pet food options, further boosting market growth.

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.

This report presents a comprehensive analysis and additional information on the Consumer market, in a PDF format.