Pet Food - Kenya | Statista Market Forecast

Revenue in the Pet Food market amounts to US$71.05m in 2024. The market is expected to grow annually by 9.21% (CAGR 2024-2029).
In global comparison, most revenue is generated United States (US$60bn in 2024).
In relation to total population figures, per person revenues of US$1.26 are generated in 2024.
In the Pet Food market, volume is expected to amount to 47.69m kg by 2029. The Pet Food market is expected to show a volume growth of 6.6% in 2025.0.
The average volume per person in the Pet Food market is expected to amount to 0.6kg in 2024.

Definition:

The Pet Food market covers food that has been specifically created to meet the nutritional requirements of domesticated animals, including dogs, cats, as well as feed products for other less common house pets such as rodents and reptiles. Various components that supply vital nutrients for the animal’s health and wellness are often included in pet food.

Additional Information:

The market comprises revenue and average revenue per capita, volume and average volume per capita, price per unit (unit refers to kilogram), sales channels. The market encompasses retail sales through both online and offline sales channels to private end customers (B2C). The market only covers at-home consumption; out-of-home consumption is not included.

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Dog food
Cat food
Food for other house pets (rodents, reptiles, birds etc)

Feeds for farm animals
Pet supplement
Out-of-home consumption

The Pet Food Market in Kenya is facing subdued growth due to factors such as low disposable income and limited availability of premium pet food options. Despite this, the market is expected to see steady growth in the coming years, driven by increasing pet ownership and rising awareness about the benefits of high-quality pet food.

Customer preferences: As more Kenyans become pet owners, there has been an increase in demand for high-quality and specialized pet food products. This trend is driven by a growing awareness of the importance of proper nutrition for pets and the desire to provide them with the best care possible. Additionally, with the rise of e-commerce and online shopping, consumers are now able to easily access and purchase a wider variety of pet food options, including organic and natural products. This shift towards more personalized and health-conscious pet food choices is also influenced by the increasing humanization of pets, as they are seen as members of the family and their owners want to provide them with the best possible nutrition.

Trends in the market: In Kenya, the Pet Food market is experiencing a shift towards healthier and more natural options, as consumers become more conscious of their pets' well-being. This trend is expected to continue, with a focus on premium and organic pet food products. Additionally, there is a growing demand for convenience, leading to the rise of online pet food delivery services. These trends have significant implications for industry stakeholders, such as manufacturers and retailers, who will need to adapt their offerings to meet the evolving demands of consumers.

Local special circumstances: In Kenya, the Pet Food market is heavily influenced by the country's agricultural landscape and growing demand for organic, locally-sourced ingredients. Additionally, cultural beliefs and practices surrounding pet ownership play a significant role, with many Kenyans viewing their pets as integral members of the family. Furthermore, regulatory restrictions on imported pet food products have created opportunities for domestic producers, leading to a rise in innovative, locally-produced pet food options.

Underlying macroeconomic factors: The Pet Food Market within The Food market in Kenya is heavily influenced by macroeconomic factors such as consumer spending, government policies, and the overall economic health of the country. Kenya is currently experiencing strong economic growth, which has led to an increase in disposable income and subsequently, higher spending on pet food. Additionally, favorable government policies, such as tax incentives for pet food manufacturers, have further boosted the market. However, challenges such as fluctuating exchange rates and inflation can impact the purchasing power of consumers and affect market growth. Furthermore, the increasing trend of pet humanization and the growing awareness of pet nutrition are also major drivers of the market in Kenya.

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.

This report presents a comprehensive analysis and additional information on the Consumer market, in a PDF format.