Pet Food - Estonia | Statista Market Forecast

Revenue in the Pet Food market amounts to US$53.32m in 2024. The market is expected to grow annually by 3.16% (CAGR 2024-2029).
In global comparison, most revenue is generated United States (US$60bn in 2024).
In relation to total population figures, per person revenues of US$40.42 are generated in 2024.
In the Pet Food market, volume is expected to amount to 27.48m kg by 2029. The Pet Food market is expected to show a volume growth of 0.9% in 2025.0.
The average volume per person in the Pet Food market is expected to amount to 20.0kg in 2024.

Definition:

The Pet Food market covers food that has been specifically created to meet the nutritional requirements of domesticated animals, including dogs, cats, as well as feed products for other less common house pets such as rodents and reptiles. Various components that supply vital nutrients for the animal’s health and wellness are often included in pet food.

Additional Information:

The market comprises revenue and average revenue per capita, volume and average volume per capita, price per unit (unit refers to kilogram), sales channels. The market encompasses retail sales through both online and offline sales channels to private end customers (B2C). The market only covers at-home consumption; out-of-home consumption is not included.

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Dog food
Cat food
Food for other house pets (rodents, reptiles, birds etc)

Feeds for farm animals
Pet supplement
Out-of-home consumption

The Pet Food Market in Estonia within The Food market is seeing minimal growth due to factors such as low consumer demand and lack of awareness. The convenience of online services is not as prevalent in this market compared to others, resulting in a slow growth rate.

Customer preferences: As the pet ownership rate continues to rise in Estonia, there has been a noticeable shift in consumer preferences towards more premium and natural pet food options. This trend is fueled by the growing awareness about the health benefits of high-quality ingredients and the desire to provide the best nutrition for their furry companions. Additionally, the rise of e-commerce in the country has made it easier for pet owners to access a wider variety of specialized and niche pet food products, catering to specific dietary needs and preferences. This shift towards premium and specialized pet food products is also indicative of the growing importance of pets as family members and the willingness of owners to invest in their well-being.

Trends in the market: In Estonia, the Pet Food Market is experiencing a shift towards natural and organic pet food products, driven by increasing consumer awareness and demand for healthier options. This trend is expected to continue, with a focus on clean labels, sustainable ingredients, and ethical sourcing. Additionally, there is a growing demand for personalized and customized pet food options, as well as an increase in online sales and subscription-based services. These trends are significant for industry stakeholders, as they require a shift in product offerings and marketing strategies. Furthermore, they could lead to a more competitive and diverse market, with potential implications for pricing and distribution channels.

Local special circumstances: In Estonia, the Pet Food Market is heavily influenced by the country's small land area and high population density, resulting in a high demand for compact and convenient pet food options. Additionally, the country's strong cultural emphasis on natural and organic products has led to a rise in demand for premium pet food made with locally-sourced ingredients. Furthermore, the government's strict regulations on pet food labeling and quality have also shaped consumer preferences and purchasing behaviors in the market.

Underlying macroeconomic factors: The Pet Food Market within The Food market in Estonia is heavily influenced by macroeconomic factors such as consumer spending power, economic stability, and government policies. With a growing trend towards pet ownership and changing consumer preferences towards premium pet food products, the market is expected to see sustained growth. Furthermore, favorable economic conditions, such as low unemployment rates and increasing disposable income, are driving the demand for higher quality pet food products. However, fluctuations in the global economy and changes in fiscal policies can impact market performance in Estonia. As such, market players must closely monitor these factors to make informed business decisions.

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.

This report presents a comprehensive analysis and additional information on the Consumer market, in a PDF format.