Margarine - Northern Europe | Statista Market Forecast

Revenue in the Margarine market amounts to US$734.90m in 2024. The market is expected to grow annually by 3.62% (CAGR 2024-2029).
In global comparison, most revenue is generated China (US$5bn in 2024).
In relation to total population figures, per person revenues of US$21.69 are generated in 2024.
In the Margarine market, volume is expected to amount to 174.40m kg by 2029. The Margarine market is expected to show a volume growth of 1.8% in 2025.0.
The average volume per person in the Margarine market is expected to amount to 4.81kg in 2024.

Definition:

Margarine is a butter substitute made from vegetable oils and contains a minimum of 80% fat. Margarine is typically less expensive and has less saturated fat than butter.

Additional Information:

The market comprises revenue and average revenue per capita, volume and average volume per capita, price per unit (unit refers to kilogram), sales channels. The market encompasses retail sales through both online and offline sales channels to private end customers (B2C). The market only covers at-home consumption; out-of-home consumption is not included.

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Regular margarine
Light or reduced-fat margarine
Soft margarine
Non-hydrogenated margarine
Cholesterol-free margarine
Vanaspati

Butter
Vegetable oils
Animal fats (e.g. lard)
Peanut butter
Out-of-home consumption

The Margarine Market within the Oils & Fats sector in Northern Europe is experiencing negligible growth, influenced by factors such as changing consumer preferences towards healthier fats, the rise of natural alternatives, and increasing scrutiny on processed spreads.

Customer preferences: Consumers in Northern Europe are increasingly gravitating towards plant-based and minimally processed food options, prompting a decline in traditional margarine consumption. This shift is reflective of a broader cultural movement towards sustainability and health-conscious eating, particularly among younger demographics seeking clean-label products. Additionally, the rise of alternative spreads made from nuts, seeds, and avocados is gaining traction, as consumers prioritize natural ingredients and nutritional value over convenience, reshaping the competitive landscape of the oils and fats market.

Trends in the market: In Northern Europe, the margarine market is experiencing a notable decline as consumers increasingly favor plant-based spreads and minimally processed alternatives. This trend signifies a shift towards health-conscious eating and sustainability, particularly among younger consumers who seek clean-label and natural ingredients. The popularity of spreads made from nuts, seeds, and avocados is on the rise, reflecting a preference for nutritional value over traditional convenience products. For industry stakeholders, this evolving landscape necessitates innovation and adaptation to meet changing consumer demands, potentially reshaping product offerings and marketing strategies.

Local special circumstances: In Northern Europe, the margarine market is influenced by a strong cultural emphasis on healthy living and environmental sustainability, driving a preference for natural and organic products. The region's rich agricultural landscape supports local sourcing of ingredients, fostering a demand for spreads made from locally grown nuts and seeds. Additionally, stringent EU regulations on food labeling and additives promote transparency, encouraging consumers to seek clean-label products. This unique combination of cultural awareness and regulatory pressure is reshaping market dynamics, pushing brands to innovate and align with consumer values.

Underlying macroeconomic factors: The growth of the margarine market in Northern Europe is significantly influenced by macroeconomic factors such as rising consumer health consciousness, economic stability, and shifts in dietary preferences. The region's robust economic performance, characterized by steady GDP growth and low unemployment rates, supports consumer spending on premium food products. Additionally, fiscal policies that promote sustainability and organic farming bolster the availability of natural ingredients. Global trends toward plant-based diets and environmental awareness further drive demand for margarine alternatives. As consumers prioritize health and transparency, brands are compelled to innovate, aligning product offerings with these evolving preferences.

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.