Butter - Pakistan | Statista Market Forecast

Revenue in the Butter market amounts to US$261.50m in 2024. The market is expected to grow annually by 6.51% (CAGR 2024-2029).
In global comparison, most revenue is generated India (US$7bn in 2024).
In relation to total population figures, per person revenues of US$1.07 are generated in 2024.
In the Butter market, volume is expected to amount to 20.59m kg by 2029. The Butter market is expected to show a volume growth of 0.1% in 2025.0.
The average volume per person in the Butter market is expected to amount to 0.08kg in 2024.

Definition:

Butter is a dairy product made up of several components, such as milk fat, milk proteins, and water. Butter contains a minimum of 80% fat and is widely used in baking and cooking, and as a flavor enhancer for a variety of dishes.

Additional Information:

The market comprises revenue and average revenue per capita, volume and average volume per capita, price per unit (unit refers to kilogram), sales channels. The market encompasses retail sales through both online and offline sales channels to private end customers (B2C). The market only covers at-home consumption; out-of-home consumption is not included.

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Salted butter
Unsalted butter
Cultured butter
Light butter
Flavored butter

Margarine
Vegetable oils
Other animal fats (e.g. lard)
Clarified butter (Ghee)
Peanut butter
Out-of-home consumption

The Butter Market within the Oils & Fats Market in Pakistan is experiencing minimal growth, influenced by factors such as rising production costs, limited consumer awareness, and competition from alternative spreads. These challenges have restrained market expansion and consumer adoption.

Customer preferences: Consumers in Pakistan are gradually shifting towards healthier and more natural food options, impacting the Butter Market within the Oils & Fats sector. There is a growing preference for organic and artisanal butters, reflecting a rising awareness of nutritional value and the desire for quality over quantity. Additionally, younger demographics are increasingly influenced by global food trends, favoring plant-based spreads as alternatives. This shift is further propelled by urbanization and changing lifestyles, with consumers seeking convenience and greater dietary variety in their daily meals.

Trends in the market: In Pakistan, the Butter Market within the Oils & Fats sector is experiencing a notable shift towards healthier options, with consumers increasingly favoring organic and artisanal products. This trend is significantly driven by heightened health consciousness and the demand for quality ingredients. Moreover, younger consumers are gravitating towards plant-based alternatives, reflecting global dietary shifts. The rise in urban living is also influencing purchasing behaviors, as convenience and variety become paramount. These trends present both opportunities and challenges for industry stakeholders, necessitating innovation and adaptation to meet evolving consumer preferences.

Local special circumstances: In Pakistan, the Butter Market within the Oils & Fats sector is shaped by distinct local factors, including a rich dairy heritage and a strong preference for traditional cooking methods. Geographically, regions like Punjab and Sindh are significant dairy producers, influencing local supply chains and fostering a culture of homemade butter. Culturally, ghee remains a staple, often overshadowing butter; however, rising health awareness is prompting shifts towards lower-fat options. Regulatory frameworks are also evolving, encouraging food safety standards that enhance consumer trust, thus impacting market dynamics and driving the demand for premium and organic butter products.

Underlying macroeconomic factors: The Butter Market within the Oils & Fats sector in Pakistan is significantly influenced by overarching macroeconomic factors such as national economic health, global commodity prices, and consumer spending power. The country's economic stability, characterized by fluctuating inflation rates and currency exchange volatility, directly impacts dairy production costs and butter pricing. Furthermore, evolving fiscal policies aimed at supporting the agricultural sector can enhance local dairy outputs. Global trends toward health-conscious eating are also reshaping consumer preferences, driving demand for premium and organic butter products, while trade agreements affect import and export dynamics, further influencing market performance.

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.