Processed Meat - Senegal | Statista Market Forecast

Revenue in the Processed Meat market amounts to US$464.80m in 2024. The market is expected to grow annually by 6.26% (CAGR 2024-2029).
In global comparison, most revenue is generated United States (US$42bn in 2024).
In relation to total population figures, per person revenues of US$25.51 are generated in 2024.
In the Processed Meat market, volume is expected to amount to 112.00m kg by 2029. The Processed Meat market is expected to show a volume growth of 3.3% in 2025.0.
The average volume per person in the Processed Meat market is expected to amount to 5.1kg in 2024.

Definition:

The Processed Meat market covers all types of meats that have either been smoked, salted, cured, or given chemical preservatives. The market is splitted into three submarkets: ham & bacon, sausages, and cold & roast meat products.

Additional Information:

The market comprises revenue and average revenue per capita, volume and average volume per capita, price per unit (unit refers to kilogram), sales channels. The market encompasses retail sales through both online and offline sales channels to private end customers (B2C). The market only covers at-home consumption; out-of-home consumption is not included.

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Cured and prepared meat products and sausages
Bacon
Salami

Fresh meat
Meat-based ready-to-eat meals
pâté
Burger patties, meatball
Out-of-home consumption

The Processed Meat market in Senegal is experiencing minimal growth, influenced by factors such as increasing competition from traditional meat products, rising health concerns, and consumer preferences for fresh and natural options. The sub-markets of Ham & Bacon, Sausages, and Cold & Roast Meat Products also play a role in shaping the market's growth rate. Government regulations and cultural preferences for meat consumption may also impact the market.

Customer preferences: The Senegalese Processed Meat Market is experiencing a shift towards healthier and more sustainable options, as consumers are becoming more health-conscious and environmentally aware. This trend is driven by the growing influence of Western culture, as well as an increasing middle-class population with higher disposable incomes. As a result, there is a growing demand for organic, plant-based, and locally sourced processed meat products. This shift is also reflected in the rising popularity of alternative protein sources, such as tofu and tempeh, which cater to the growing number of vegetarian and vegan consumers in Senegal.

Trends in the market: In Senegal, the Processed Meat Market is experiencing a shift towards healthier options, with a growing demand for organic and plant-based processed meats. This trend aligns with the global trend of consumers seeking healthier and more sustainable food choices. Furthermore, there is a rise in online grocery shopping platforms in Senegal, providing consumers with easier access to a wider variety of processed meat products. These trends signal an opportunity for industry stakeholders to innovate and cater to the evolving preferences of consumers, while also addressing environmental concerns.

Local special circumstances: In Senegal, the Processed Meat Market of the Meat Market within The Food market is heavily influenced by the country's geographical location and cultural preferences. Being a coastal country, seafood is a popular protein source, leading to a lower demand for processed meats. Additionally, the predominantly Muslim population's dietary restrictions also affect the market dynamics, with a higher demand for halal-certified processed meats. The government's strict regulations on food safety and labeling also play a significant role in shaping the market.

Underlying macroeconomic factors: The Senegalese Processed Meat Market within the Meat Market of The Food market is heavily influenced by macroeconomic factors, such as global economic trends, national economic health, and fiscal policies. The country's stable economic growth and favorable investment climate have contributed to the growth of the market. Additionally, the government's support for the meat industry and increasing investments in modern processing technologies have also played a significant role in market expansion. Moreover, with a growing population and changing dietary preferences, there is a rising demand for processed meat products, further driving market growth. However, challenges such as inflation and trade restrictions may hinder market growth in the future.

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.