Sausages - Japan

  • Japan
  • Revenue in the Sausages market amounts to US$4.24bn in 2024. The market is expected to grow annually by 2.72% (CAGR 2024-2029).
  • In global comparison, most revenue is generated in Germany (US$10,820m in 2024).
  • In relation to total population figures, per person revenues of US$34.60 are generated in 2024.
  • In the Sausages market, volume is expected to amount to 217.30m kg by 2029. The Sausages market is expected to show a volume growth of 2.0% in 2025.
  • The average volume per person in the Sausages market is expected to amount to 1.6kg in 2024.

Key regions: Russia, Canada, Spain, United States, Japan

 
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Analyst Opinion

The Sausages Market in the Processed Meat Market of the Meat Market within The Food market in Japan has seen minimal growth due to factors such as changing consumer preferences, increasing health consciousness, and the convenience of online meat purchasing. Despite being impacted by these factors, the market has maintained a steady growth rate.

Customer preferences:
In Japan, consumer preferences in the Sausages Market within the Processed Meat Market of the Meat Market have been shifting towards healthier and more sustainable options. This is driven by a growing awareness of the negative impact of meat consumption on the environment and personal health. As a result, there has been a rise in demand for plant-based sausages, as well as sausages made from ethically sourced and organic meat. This trend is also influenced by the cultural value placed on balance and moderation in diet, as well as the increasing number of individuals adopting flexitarian or vegetarian lifestyles.

Trends in the market:
In Japan, the Sausages Market in the Processed Meat Market of the Meat Market within The Food market is experiencing a surge in demand for plant-based meat alternatives. This trend is driven by increasing health and environmental concerns, as well as a rise in vegetarian and flexitarian diets. As a result, major players in the meat industry are investing in research and development to create innovative plant-based sausage products. This trend is expected to continue, with potential implications for industry stakeholders such as increased competition and the need for product differentiation. Additionally, the use of technology in meat production, such as artificial intelligence and automation, is also gaining momentum in Japan, leading to increased efficiency and cost savings for companies. This trajectory is set to shape the future of the Sausages Market in Japan, impacting not only consumer preferences but also the overall meat industry landscape.

Local special circumstances:
In Japan, the Sausages Market in the Processed Meat Market of the Meat Market within The Food market is heavily influenced by the country's unique cultural and regulatory circumstances. The demand for high-quality, traditional sausages remains strong, but there is also a growing trend towards healthier options, such as chicken and plant-based sausages. Additionally, strict regulations on food labeling and safety standards play a crucial role in shaping the market. The country's aging population and increasing health consciousness have also led to a rise in demand for low-sodium and low-fat sausages.

Underlying macroeconomic factors:
The Sausages Market in the Processed Meat Market of the Meat Market within The Food market is heavily influenced by macroeconomic factors in Japan. With a strong focus on technology and innovation, Japan is known for its advancements in food processing and packaging, which have greatly impacted the growth and development of the Sausages Market. Additionally, favorable fiscal policies and government support have contributed to the overall economic stability of the country, creating a conducive environment for the growth of The Food market. Furthermore, with a growing aging population and increasing health consciousness, there is a rising demand for healthier processed meat options, such as sausages, in Japan. This trend is expected to continue driving the growth of the Sausages Market in the coming years.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.

Overview

  • Revenue
  • Volume
  • Price
  • Global Comparison
  • Analyst Opinion
  • Methodology
  • Key Market Indicators
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