Bread & Cereal Products - Japan | Statista Market Forecast

Revenue in the Bread & Bakery Products market amounts to US$54.53bn in 2024. The market is expected to grow annually by 3.21% (CAGR 2024-2029).
In global comparison, most revenue is generated China (US$278bn in 2024).
In relation to total population figures, per person revenues of US$444.70 are generated in 2024.
In the Bread & Bakery Products market, volume is expected to amount to 13.36bn kg by 2029. The Bread & Bakery Products market is expected to show a volume growth of 1.7% in 2025.0.
The average volume per person in the Bread & Bakery Products market is expected to amount to 97.2kg in 2024.

Definition:

The Bread & Cereal Products market covers baked goods made from dough. Dough consists of flour, water, a leavening agent, and other optional ingredients. Cereal products are made from a variety of grains, such as wheat, oats, and rice.

Structure:

The market consists of five different submarkets:

The Bread market covers baked goods made from dough which consist of flour, water, a leavening agent, and other optional ingredients.
The Pasta market covers fresh and dried pasta and noodles made from cereals that are usually used as part of a main meal.
The Rice market covers several rice varieties, such as long-grain rice, medium-grain rice, short-grain rice, white rice, brown rice, and wild rice, as well as sticky rice and parboiled rice.
The Breakfast Cereals market covers muesli and other grain-based breakfast products such as corn flakes and oats.
The Other Cereal Products market covers other products that are made from cereals, such as flour, baking flour, semolina, couscous, and bulgur.

Additional Information:

The market comprises revenue and average revenue per capita, volume and average volume per capita, price per unit (unit refers to kilogram), sales channels. The market encompasses retail sales through both online and offline sales channels to private end customers (B2C). The market only covers at-home consumption; out-of-home consumption is not included.

For more information on the displayed data, click the info button on the right side of each box.

Fresh bread and bread rolls
Pasta
Rice
Breakfast cereals
Other cereal products (e.g. Flour, couscous, bulgur)

Biscuits
Cookies
Crackers
Cakes
Baby rice cereals and other baby cereals
Ready-to-eat meal based on cereals
Out-of-home consumption

The Bread & Cereal Products Market in Japan is facing a negligible growth rate due to various factors, including increasing health consciousness among consumers, availability of online food services, and changing dietary preferences towards healthier options. Despite the slow growth, the market is expected to expand in the coming years, driven by innovations in product offerings and the increasing demand for convenience foods.

Customer preferences: With the increasing health consciousness among Japanese consumers, there has been a notable shift towards healthier and more nutritious options in the Bread & Cereal Products Market. This trend is driven by demographic shifts, as the aging population seeks to maintain a balanced diet. Additionally, there has been a growing demand for gluten-free and plant-based alternatives, reflecting changing lifestyle factors and dietary preferences. As a result, manufacturers are expanding their product offerings to cater to these emerging consumer preferences.

Trends in the market: In Japan, the Bread & Cereal Products Market within The Food market is experiencing a surge in demand for healthier and more convenient options. This trend is driven by an increasing health-consciousness among consumers, who are looking for nutritious and easy-to-prepare meals. As a result, there is a growing market for gluten-free and organic products, as well as ready-to-eat breakfast cereals. With the rise of e-commerce and online shopping, there is also a shift towards digital platforms for purchasing and promoting these products. This trend is expected to continue, with potential implications for traditional brick-and-mortar retailers who may need to adapt their strategies to remain competitive.

Local special circumstances: In Japan, the Bread & Cereal Products Market is influenced by the country's unique cultural preferences and regulatory standards. The traditional Japanese diet, which includes rice and noodles, has led to a slower adoption of bread and cereal products compared to other countries. However, with the growing health consciousness and demand for convenience, there has been a recent shift towards healthier bread and cereal options. The strict regulations on food labeling and packaging have also contributed to the market's dynamics, with an emphasis on quality and safety.

Underlying macroeconomic factors: The Bread & Cereal Products Market within The Food market in Japan is heavily influenced by macroeconomic factors such as consumer spending, inflation rates, and government policies. The stable economic growth and high disposable income in Japan have led to an increase in consumer demand for convenient and healthy food options, driving the growth of the Bread & Cereal Products Market. Additionally, the government's focus on promoting a healthy diet and investing in food innovation has further boosted the market's growth. However, the market is also facing challenges due to rising raw material costs and changing consumer preferences towards alternative food options.

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.

This report presents a comprehensive analysis and additional information on the Consumer market, in a PDF format.

Diets in high-income countries such as the United States consist of a lot of fats, animal products, sweeteners, and other products in addition to the ever-present food staples such as bread. Despite the comparatively lower share of staples in the food supply of these nations, staples still make up the majority of food intake. For example, consumers in the United States eat quite a lot of bread annually. Bread consumption in the U.S. amounts to 6.64 billion kilograms, or 19.84 kilograms per capita. In addition to bread, Americans consume a sizable amount of cake and pastry goods, namely 8.6 billion kilograms in 2022.