Milk Substitutes - Japan

  • Japan
  • Revenue in the Milk Substitutes market amounts to US$2.06bn in 2024. The market is expected to grow annually by 10.41% (CAGR 2024-2029).
  • In global comparison, most revenue is generated in China (US$9,934m in 2024).
  • In relation to total population figures, per person revenues of US$16.77 are generated in 2024.
  • In the Milk Substitutes market, volume is expected to amount to 0.94bn kg by 2029. The Milk Substitutes market is expected to show a volume growth of 11.0% in 2025.
  • The average volume per person in the Milk Substitutes market is expected to amount to 4.9kg in 2024.

Key regions: India, Canada, China, United States, Russia

 
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Analyst Opinion

The Milk Substitutes Market in Japan is experiencing sluggish growth, influenced by factors such as increasing health consciousness, online availability of health services, and the adoption of digital technologies. Despite subdued growth, this market within The Food market is expected to continue its upward trend.

Customer preferences:
In Japan, there has been a growing interest in plant-based milk substitutes, especially among health-conscious consumers. This trend is driven by a cultural preference for natural and wholesome ingredients, as well as a rise in lactose intolerance and dairy allergies. Additionally, the popularity of veganism and environmental concerns have also contributed to the increasing demand for milk substitutes. This has led to a shift towards non-dairy alternatives such as soy, almond, and oat milk, which offer similar nutritional benefits as dairy milk.

Trends in the market:
In Japan, the Milk Substitutes Market within the Dairy Products & Eggs Market is seeing a rise in demand for plant-based milk alternatives, such as soy, almond, and oat milk. This trend is driven by consumers' growing health consciousness, environmental concerns, and dietary restrictions. As a result, dairy companies are expanding their product portfolios to include milk substitutes, and new players are entering the market. This trajectory is significant as it reflects a shift in consumer preferences and has the potential to disrupt the traditional dairy industry in Japan. Industry stakeholders should pay attention to this trend and adapt their strategies to cater to the changing demands of the market.

Local special circumstances:
In Japan, the Milk Substitutes Market within the Dairy Products & Eggs Market is largely influenced by cultural factors. Due to the high prevalence of lactose intolerance among the Japanese population, there is a growing demand for non-dairy milk alternatives such as soy milk and almond milk. Additionally, the country's aging population has led to a rise in health consciousness, resulting in a shift towards plant-based diets. Moreover, Japan's strict regulations on dairy products have also encouraged the development and adoption of milk substitutes in the market.

Underlying macroeconomic factors:
The Milk Substitutes Market in Japan is heavily influenced by macroeconomic factors such as population growth, changing consumer preferences, and government policies. With a rapidly aging population, the demand for dairy alternatives is increasing as older individuals are more likely to have lactose intolerance. Additionally, the government's focus on promoting healthy eating habits and reducing the consumption of animal-based products has also contributed to the growth of the milk substitutes market in Japan. Furthermore, technological advancements and growing investments in plant-based dairy alternatives are expected to further boost market growth in the coming years.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.

Overview

  • Revenue
  • Volume
  • Price
  • Global Comparison
  • Analyst Opinion
  • Methodology
  • Key Market Indicators
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