Processed Meat - Japan

Japan

Revenue in the Processed Meat market amounts to US$10.54bn in 2024. The market is expected to grow annually by 2.02% (CAGR 2024-2029).
In global comparison, most revenue is generated in the United States (US$42bn in 2024).
In relation to total population figures, per person revenues of US$85.93 are generated in 2024.
In the Processed Meat market, volume is expected to amount to 529.30m kg by 2029. The Processed Meat market is expected to show a volume growth of 1.3% in 2025.
The average volume per person in the Processed Meat market is expected to amount to 4.1kg in 2024.

Key regions: India, China, United Kingdom, Spain, South Korea

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Analyst Opinion

The Processed Meat market in Japan's Food Market has seen a minimal growth rate due to factors such as changing consumer preferences, health concerns, and government regulations. The sub-markets of Ham & Bacon, Sausages, and Cold & Roast Meat Products have also been impacted by these trends, leading to a stagnant overall market. However, efforts to improve the quality and safety of processed meat products may drive future growth.

Customer preferences: As health and wellness become increasingly prioritized in Japanese society, consumers are gravitating towards healthier, more natural options in their food choices. This has led to a rise in demand for minimally processed and organic meats, as well as plant-based alternatives. Additionally, there is a growing awareness of the environmental impact of meat consumption, leading to a rise in flexitarianism and a shift towards more sustainable and ethical meat production practices. This trend is expected to continue as younger generations place a greater emphasis on sustainability and ethical considerations.

Trends in the market: In Japan, the Processed Meat market has been witnessing a shift towards healthier and more sustainable options. This trend is driven by increasing consumer awareness about the negative health and environmental impact of traditional processed meat products. As a result, companies are now offering plant-based and organic alternatives, with a focus on clean label and natural ingredients. This trend is expected to continue in the coming years, as consumers demand more transparency and ethical sourcing practices. This presents both challenges and opportunities for industry stakeholders, as they navigate the changing landscape and adapt their strategies to meet the evolving consumer preferences.

Local special circumstances: In Japan, the Processed Meat Market within the Meat Market of The Food market is influenced by traditional cultural beliefs and dietary preferences, leading to a unique demand for certain types of processed meats. Additionally, strict government regulations on food safety and labeling requirements play a major role in shaping the market. Moreover, the country's limited land availability and high import tariffs on meat products create challenges for international players entering the market. These factors contribute to the distinct dynamics of the Processed Meat Market in Japan compared to other markets.

Underlying macroeconomic factors: The Processed Meat Market of the Meat Market within The Food market in Japan is impacted by various macroeconomic factors. Japan's economy is highly export-driven, making it vulnerable to global economic trends. As such, any slowdown in global economic growth can affect the demand for processed meat in Japan. Additionally, Japan's aging population and declining birth rate have led to a decrease in domestic consumption, creating a need for increased exports to sustain market growth. Fiscal policies and government regulations, such as import tariffs and food safety standards, also play a crucial role in shaping the market landscape. The recent increase in health-consciousness among consumers has also led to a shift towards healthier and more sustainable meat options, influencing the demand for processed meat in Japan.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.