Fresh Fruits - Japan | Statista Market Forecast

Revenue in the Fresh Fruits market amounts to US$25.39bn in 2024. The market is expected to grow annually by 1.77% (CAGR 2024-2029).
In global comparison, most revenue is generated India (US$116bn in 2024).
In relation to total population figures, per person revenues of US$207.00 are generated in 2024.
In the Fresh Fruits market, volume is expected to amount to 4.02bn kg by 2029. The Fresh Fruits market is expected to show a volume growth of 1.4% in 2025.0.
The average volume per person in the Fresh Fruits market is expected to amount to 30.9kg in 2024.

Definition:

The Fresh Fruits market covers all types of fresh fruit that haven't been canned, frozen, dehydrated, or preserved in any way. This market is divided into five submarkets: apples & pears, bananas, berries & grapes, citrus fruits, and other fresh fruits such as peaches, mangos, pineapples, plums, and kiwis.

Additional Information:

The market comprises revenue and average revenue per capita, volume and average volume per capita, price per unit (unit refers to kilogram), sales channels. The market encompasses retail sales through both online and offline sales channels to private end customers (B2C). The market only covers at-home consumption; out-of-home consumption is not included.

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Apples & pears
Bananas
Berries & grapes
Citrus fruits
Stone and exotic fruits

Processed, dried and frozen fruits
Nuts
Mix cut fruit boxes
Out-of-home consumption

The Fresh Fruits Market in Japan is experiencing slow growth due to a decline in consumer demand for imported fruits. This is influenced by factors such as increased focus on locally sourced produce, rising prices of imported fruits, and a preference for traditional Japanese fruits. However, the market still shows potential for growth in sub-markets such as Berries & Grapes, driven by health-conscious consumers and the convenience of online shopping. Overall, the market is being impacted by shifting consumer preferences and economic factors.

Customer preferences: Consumers in Japan are becoming more health-conscious and are seeking out fresh fruits as a healthier snack option. This trend is influenced by the cultural emphasis on clean eating and the growing interest in plant-based diets. Additionally, with an aging population, there is a growing demand for fruits with functional benefits, such as anti-aging properties. This has led to an increase in the popularity of exotic and superfruits, as well as the consumption of fresh fruit juices and smoothies for convenience.

Trends in the market: In Japan, the Fresh Fruits market is experiencing an increase in demand for locally grown and organic produce. This trend aligns with the growing focus on health and wellness among consumers. Additionally, there is a rise in online grocery shopping, which allows for convenient access to a variety of fresh fruits. This trend is expected to continue with the increasing popularity of e-commerce platforms in the country. These developments present opportunities for industry stakeholders to tap into the growing demand for healthy and sustainable food options.

Local special circumstances: In Japan, the Fresh Fruits Market is heavily influenced by the country's unique geographical features. Japan's mountainous terrain and limited land availability make it challenging to grow certain types of fruits, leading to a high demand for imported fruits. Additionally, the country's cultural emphasis on food quality and freshness drives up the prices for locally produced fruits. Furthermore, strict regulations on food safety and labeling also play a significant role in shaping the market dynamics. As a result, the Fresh Fruits Market in Japan is characterized by a diverse range of imported and locally grown fruits, with a strong emphasis on quality and safety.

Underlying macroeconomic factors: The Fresh Fruits Market of the Fruits & Nuts Market within The Food market in Japan is heavily influenced by macroeconomic factors such as national economic health and fiscal policies. Japan's strong economic growth and stable political climate have created a favorable environment for market growth. Additionally, the country's high consumer demand for fresh fruits, driven by a growing health consciousness and preference for natural and organic products, has played a significant role in the market's success. Moreover, government initiatives, such as subsidies for agriculture and investments in infrastructure, have further boosted the market's performance. However, the market is also facing challenges due to the country's aging population and declining workforce, which could potentially impact consumer spending and overall market growth.

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.

The fresh produce department is often counted as being one of the main determinants among consumers when selecting a grocery store. In 2022, the fruit and vegetable market in the U.S. was valued at over 5.8 billion U.S. dollars. In the same year, the sales of fresh fruit made up 45 percent of produce sales in the U.S., making it one of the most lucrative fresh food categories. In order to help drive sales, producers frequently launch in-store marketing campaigns. Ideas range from promoting the healthy benefits of fruit, to offering convenient, value-added snack-size options.