Margarine - Japan | Statista Market Forecast

Revenue in the Margarine market amounts to US$158.70m in 2024. The market is expected to grow annually by -2.41% (CAGR 2024-2029).
In global comparison, most revenue is generated China (US$5bn in 2024).
In relation to total population figures, per person revenues of US$1.29 are generated in 2024.
In the Margarine market, volume is expected to amount to 26.51m kg by 2029. The Margarine market is expected to show a volume growth of -3.2% in 2025.0.
The average volume per person in the Margarine market is expected to amount to 0.25kg in 2024.

Definition:

Margarine is a butter substitute made from vegetable oils and contains a minimum of 80% fat. Margarine is typically less expensive and has less saturated fat than butter.

Additional Information:

The market comprises revenue and average revenue per capita, volume and average volume per capita, price per unit (unit refers to kilogram), sales channels. The market encompasses retail sales through both online and offline sales channels to private end customers (B2C). The market only covers at-home consumption; out-of-home consumption is not included.

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Regular margarine
Light or reduced-fat margarine
Soft margarine
Non-hydrogenated margarine
Cholesterol-free margarine
Vanaspati

Butter
Vegetable oils
Animal fats (e.g. lard)
Peanut butter
Out-of-home consumption

The Margarine Market within the Oils & Fats sector in Japan is experiencing a negligible decline, influenced by shifting consumer preferences towards healthier alternatives, rising awareness of trans fats, and competition from plant-based spreads and premium butter options.

Customer preferences: Consumers in Japan are gravitating towards healthier dietary choices, significantly impacting the margarine market within the oils and fats sector. This trend is fueled by a growing awareness of nutritional content, particularly concerns over trans fats and artificial additives. Additionally, younger demographics are increasingly opting for plant-based spreads, aligning with vegetarian and vegan lifestyles. Cultural influences emphasizing natural ingredients and artisanal production are also prompting a preference for premium butter options, further challenging traditional margarine sales.

Trends in the market: In Japan, the margarine market within the oils and fats sector is experiencing a notable shift towards healthier alternatives, driven by an increased consumer focus on nutrition and wellness. The demand for natural ingredients is on the rise, as consumers express growing concerns over trans fats and artificial additives commonly found in traditional margarines. Concurrently, younger generations are embracing plant-based spreads, reflecting a broader cultural movement towards vegetarian and vegan lifestyles. This trend not only poses challenges for conventional margarine products but also opens avenues for industry stakeholders to innovate with premium, health-oriented offerings that align with evolving consumer preferences.

Local special circumstances: In Japan, the margarine market is shaped by unique cultural preferences and dietary habits, where traditional culinary practices emphasize umami-rich flavors and ingredient purity. The popularity of local ingredients, such as edamame and sesame, influences the formulation of margarine products, prompting manufacturers to incorporate these elements to appeal to health-conscious consumers. Additionally, stringent food safety regulations and labeling requirements drive transparency, compelling brands to prioritize natural ingredients over artificial additives. This combination of cultural appreciation for quality and regulatory oversight fosters innovation in healthier margarine alternatives.

Underlying macroeconomic factors: The Margarine market in Japan is significantly influenced by macroeconomic factors such as consumer spending trends, health consciousness, and the overall economic climate. As the nation faces an aging population, there is a growing demand for healthier food alternatives, including margarine products that align with wellness trends. National economic health, reflected in GDP growth rates and employment levels, affects disposable income, thereby influencing consumer purchasing behavior. Furthermore, fiscal policies promoting agricultural innovation and sustainable practices support the development of margarine formulations using local ingredients. Global economic trends, such as commodity price fluctuations and trade agreements, also impact raw material costs, shaping market dynamics and pricing strategies.

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.