Fresh Meat - Japan

Japan

Revenue in the Fresh Meat market amounts to US$20.57bn in 2024. The market is expected to grow annually by 1.61% (CAGR 2024-2029).
In global comparison, most revenue is generated in China (US$261bn in 2024).
In relation to total population figures, per person revenues of US$167.80 are generated in 2024.
In the Fresh Meat market, volume is expected to amount to 1,441.00m kg by 2029. The Fresh Meat market is expected to show a volume growth of 0.8% in 2025.
The average volume per person in the Fresh Meat market is expected to amount to 11.3kg in 2024.

Key regions: South Korea, Russia, Canada, Philippines, China

Market

Region

Region comparison

Currency

Analyst Opinion

The Fresh Meat market in Japan is currently experiencing negligible growth, influenced by factors like consumer preference for traditional meat options, increasing health consciousness, and competition from alternative protein sources. Despite these challenges, the market continues to thrive due to the popularity of Japanese cuisine and the demand for high-quality, locally sourced meat products.

Customer preferences: As the demand for healthier and more sustainable food options continues to rise in Japan, consumers are increasingly turning towards fresh and locally sourced meat products. This trend is driven by a growing interest in supporting local farmers and reducing the environmental impact of food production. Additionally, there is a shift towards plant-based and alternative protein options among health-conscious consumers, leading to the emergence of new products in the Fresh Meat Market. This is further fueled by the increasing number of flexitarians and vegetarians in Japan, as well as the influence of Western dietary preferences on the market.

Trends in the market: In Japan, the Fresh Meat Market within The Food market is experiencing a shift towards more sustainable and ethically sourced meat products. This trend is driven by consumer demand for transparency and ethical practices in the meat industry. As a result, there is a growing market for grass-fed, organic, and free-range meat options. This trajectory towards sustainable meat production is significant for industry stakeholders as it presents opportunities for differentiation and premium pricing. Additionally, with a growing awareness of the environmental impact of meat production, this trend could have implications for the overall meat market in terms of supply chain management and consumer purchasing behavior.

Local special circumstances: In Japan, the Fresh Meat market is heavily influenced by cultural and regulatory factors. The country has a strong tradition of consuming high-quality meat, resulting in a demand for premium cuts and high standards of animal welfare. This has led to strict regulations on meat production and importation. Additionally, Japan's unique geography and limited land resources have resulted in a high dependence on imported meat, making the market vulnerable to fluctuations in international trade. Moreover, the country's aging population and changing dietary habits have created a demand for healthier and more sustainable meat options, driving the growth of alternative protein sources in the Fresh Meat market.

Underlying macroeconomic factors: The Fresh Meat Market of the Meat Market within The Food market in Japan is heavily influenced by macroeconomic factors such as economic growth, consumer spending, and government policies. With Japan's strong economy and high consumer purchasing power, there is a high demand for quality meat products, leading to a competitive and thriving market. Additionally, the Japanese government has implemented policies to support and promote the agriculture and food industries, further driving growth in the fresh meat market. Furthermore, Japan's aging population and increasing health consciousness have also fueled the demand for lean and high-quality meat options, creating opportunities for market players to introduce innovative and healthy products. However, the market may face challenges due to fluctuations in global meat prices and trade policies, which can affect the supply and pricing of fresh meat in Japan. Therefore, keeping track of macroeconomic indicators and policies is crucial for the success of the Fresh Meat Market in Japan.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.