Food - Japan

Japan

Revenue in the Food market amounts to US$404.90bn in 2024. The market is expected to grow annually by 1.94% (CAGR 2024-2029).
The market's largest segment is the segment Vegetables with a market volume of US$76.52bn in 2024.
In global comparison, most revenue is generated in China (US$1,601bn in 2024).
In relation to total population figures, per person revenues of US$3,302.00 are generated in 2024.
In the Food market, 7.0% of total revenue will be generated through online sales by 2024.
In the Food market, volume is expected to amount to 75.02bn kg by 2029. The Food market is expected to show a volume growth of 1.1% in 2025.
The average volume per person in the Food market is expected to amount to 580.30kg in 2024.

Key regions: United States, Canada, China, India, South Korea

Definition:

The food market covers all edible products that are bought and consumed for nutrient-based purposes. The market includes both fresh and processed foods.

Structure:

The market consists of 13 different markets:

The Dairy products & Eggs market covers animal products, such as milk, eggs and products made from mammal’s milk and non-animal products, such as milk substitutes. This market is divided into six subsegments that include milk, milk substitutes, yogurt, cheese, eggs and other dairy products and eggs.
The Meat market covers animal products, such as pork, poultry, and free-from meat products, such as meat substitutes. This market is divided into three submarkets: fresh meat, processed meat, and meat substitutes.
The Fish & Seafood market covers products made from fish and seafood. This market is divided into three submarkets: fresh fish, fresh seafood, and processed fish & seafood.
Fruits & Nuts cover edible fruits and nuts. This market is divided into three submarkets: fresh fruits, processed & frozen fruits, and nuts.
The Vegetables market covers edible plants. This market is divided into two submarkets: fresh vegetables, processed & frozen vegetables.
The Bread & Cereal products market covers baked goods made from dough. Dough is made using flour, water, a leavening agent, and other optional ingredients. This market also covers products made from cereals that are usually used as part of a main meal. This market is divided into five submarkets: bread, pasta, rice, breakfast cereals and other cereal products.
The Oils and Fats market covers both edible oils and fats made from animals and plants. This market is divided into four submarkets: butter, margarine, edible oils, and other oils & fats.
The Sauces and Spices market covers additional ingredients used during the food preparation process and is divided into three submarkets: tomato ketchup, other sauces, and spices & culinary herbs.
The Convenience food market covers prepared food and meals that require little effort to prepare. This market is divided into two subsegments, soups and ready-to-eat meals.
The Spreads and Sweeteners market covers spreads and ingredients added to food or beverages to give it a sweet flavor. This market is divided into two subsegments, spreads and sweeteners.
The Confectionery & Snacks market covers sweet, savory, and salty food. This market is divided into two subsegments, confectionery and snacks.
The Baby food market covers food that is only meant to be consumed by babies and small children.
The Pet food market covers food that is intended for pet use only.

Additional Information:

The market comprises revenue and average revenue per capita, volume and average volume per capita, price per unit (unit refers to kilogram), and sales channels. The market encompasses retail sales through both online and offline sales channels to private end customers (B2C). The market only covers at-home consumption; out-of-home consumption is not included. The out-of-home revenue data is only shown as a separate box at the market level.

For more information on the displayed data, click the info button on the right side of each box.

Market

Region

Region comparison

Currency

Analyst Opinion

The Food market in Japan has seen minimal growth, influenced by factors such as consumer preferences for traditional cuisine, limited land for agriculture, and strict regulations on imported food. The sub-markets of Dairy, Meat, and Fruits have been affected by declining birth rates and aging population, while the Convenience and Pet Food sectors have shown promising growth due to changing lifestyles. Price sensitivity and health concerns have also impacted the demand for Bread, Oils, and Confectionery.

Customer preferences: In Japan, there has been a growing trend towards healthier and more sustainable food options, as consumers become more conscious of their impact on the environment. This has led to an increase in demand for plant-based and organic products, as well as a rise in popularity of food delivery services that offer healthy and sustainable meal options. Additionally, the rise of social media has also influenced consumer preferences, with a growing interest in visually appealing and photogenic dishes, leading to the emergence of "Instagram-worthy" food trends.

Trends in the market: In Japan, The Food market industry is experiencing a surge in demand for high-quality and locally sourced products. This trend is driven by a growing interest in sustainable and healthy food options among consumers. As a result, there has been an increase in the number of farmers' markets and specialty food stores, as well as a rise in online sales of organic and natural products. This trajectory is significant for industry stakeholders as it presents opportunities for diversification and innovation in product offerings. Additionally, it highlights the importance of transparency and ethical sourcing in The Food market. However, it also poses challenges for smaller businesses to compete with larger, established players. As such, industry stakeholders must carefully navigate these trends to stay competitive and meet consumer demands.

Local special circumstances: In Japan, The Food market is heavily influenced by the country's unique cultural and regulatory factors. With a strong focus on traditional cuisine and a strict adherence to food safety standards, the market is driven by consumer demand for high-quality and authentic products. Additionally, Japan's aging population has led to a growing demand for health-conscious and functional foods, promoting the growth of specialized products and niche markets. Furthermore, strict regulations on imports and the use of genetically modified organisms have created barriers to entry for foreign competitors, making the market largely dominated by local players.

Underlying macroeconomic factors: The Food market in Japan is heavily influenced by macroeconomic factors such as national economic health, trade policies, and consumer spending habits. With a strong and stable economy, Japan has a high demand for quality food products, both domestically and for export. Additionally, the country has strict regulations and high standards for food safety, which drives the market for innovative and safe food products. Moreover, the increasing trend towards healthy eating and the growing aging population in Japan are also key drivers of The Food market, as consumers are seeking out nutritious and convenient food options. As a result, food companies are investing in research and development to meet these changing consumer demands and stay competitive in the market.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.