Meat Substitutes - Japan

Japan

Highlights

Revenue in the Meat Substitutes market amounts to US$322.80m in 2024. The market is expected to grow annually by 5.76% (CAGR 2024-2029).
In global comparison, most revenue is generated China (US$2bn in 2024).
In relation to total population figures, per person revenues of US$2.63 are generated in 2024.
In the Meat Substitutes market, volume is expected to amount to 14.85m kg by 2029. The Meat Substitutes market is expected to show a volume growth of 5.2% in 2025.0.
The average volume per person in the Meat Substitutes market is expected to amount to 0.1kg in 2024.

Key regions:

Market definitionIn-Scope/Out-of-scopeMarket structureMethodology

The Meat Substitutes market in Japan is seeing moderate growth due to factors such as increasing health consciousness and convenience offered by plant-based alternatives. However, minimal growth rate is impacted by traditional meat consumption habits and limited market availability.

Customer preferences: With the rise of health-consciousness and environmental concerns, there has been a growing interest in plant-based diets among Japanese consumers. This has led to a surge in demand for meat substitutes, such as tofu, tempeh, and seitan, which are considered healthier and more sustainable alternatives to traditional meat products. Additionally, the rise of vegetarian and vegan lifestyles, influenced by Buddhist and Shinto beliefs, has further fueled the growth of the meat substitutes market in Japan. This trend is expected to continue as more consumers become aware of the health and sustainability benefits of plant-based diets.

Trends in the market: In Japan, the Meat Substitutes Market is experiencing a surge in demand, driven by a growing health-conscious population and increasing concerns about animal welfare and sustainability. This trend is expected to continue on an upward trajectory, with an estimated annual growth rate of 8.1% by 2024. As a result, major food companies are investing in research and development of plant-based alternatives, and partnerships with startups to expand their product offerings. This shift towards plant-based protein sources not only has significant implications for the meat industry, but also for the food industry as a whole, as it responds to changing consumer preferences and seeks to tap into the potential of this emerging market.

Local special circumstances: In Japan, the Meat Substitutes Market is driven by the country's unique cultural dietary preferences, as a large portion of the population follows a Buddhist or vegetarian diet. Additionally, the strict regulations on the import of meat products have led to a growing demand for alternative protein sources. Furthermore, Japan's aging population and increasing health consciousness have also contributed to the growth of the Meat Substitutes Market, as consumers seek healthier and more sustainable food options.

Underlying macroeconomic factors: The Meat Substitutes Market of the Meat Market within The Food market is heavily influenced by macroeconomic factors, such as changing dietary preferences, growing health consciousness among consumers, and environmental concerns. Countries with strong economic growth and high disposable income are experiencing a surge in demand for meat substitutes, as consumers are willing to pay a premium for sustainable and healthy food options. On the other hand, regions with economic instability and low disposable incomes may see slower market growth due to the higher price points of meat substitutes. Additionally, government initiatives promoting plant-based diets and reducing meat consumption are also shaping the meat substitutes market in various countries.

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.