Yogurt - Japan | Statista Market Forecast

Revenue in the Yogurt market amounts to US$8.51bn in 2024. The market is expected to grow annually by 1.12% (CAGR 2024-2029).
In global comparison, most revenue is generated China (US$46bn in 2024).
In relation to total population figures, per person revenues of US$69.41 are generated in 2024.
In the Yogurt market, volume is expected to amount to 2.18bn kg by 2029. The Yogurt market is expected to show a volume growth of 0.2% in 2025.0.
The average volume per person in the Yogurt market is expected to amount to 17.6kg in 2024.

Definition:

The Yogurt market covers products that are created by allowing bacteria to convert lactose found in milk into lactic acid resulting in a thickened, sour-tasting dairy product.

Additional Information:

The market comprises revenue and average revenue per capita, volume and average volume per capita, price per unit (unit refers to kilogram), sales channels. The market encompasses retail sales through both online and offline sales channels to private end customers (B2C). The market only covers at-home consumption; out-of-home consumption is not included.

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Natural/plain yogurt
Flavored yogurt (e.g. Vanilla yogurt, fruit-flavored yogurt)
Greek yogurt
Whole milk yogurt, low-fat yogurt, non-fat yogurt
Probiotic yogurt, lactose-free yogurt

Milk
Cream cheese
Cheese
Curdled milk
Butter milk
Yogurt drinks
Out-of-home consumption

The Yogurt Market in Japan has seen minimal growth due to factors such as changing consumer preferences and increasing competition. The convenience of online services and rising health awareness have also impacted the market's growth rate.

Customer preferences: As health and wellness continue to be a top priority for consumers in Japan, the Yogurt Market of the Dairy Products & Eggs Market within The Food market is seeing a rise in demand for probiotic-rich yogurt products. This trend is driven by the country's cultural emphasis on maintaining a healthy gut, as well as the growing awareness of the benefits of probiotics for digestive health. Additionally, with an aging population, there has been a shift towards low-fat and low-sugar yogurt options, catering to the changing preferences of older consumers.

Trends in the market: In Japan, the Yogurt Market of the Dairy Products & Eggs Market within The Food market is experiencing a shift towards healthier options, with a focus on probiotic and low-sugar yogurts. There is also a rise in plant-based yogurt alternatives, catering to the growing demand for vegan and dairy-free products. These trends are driven by the increasing health consciousness among consumers and the influence of Western dietary habits. This trend is expected to continue, with industry players investing in research and development to meet the evolving consumer preferences. Additionally, there is a growing emphasis on sustainability and environmentally-friendly packaging, which may have a significant impact on the market in the future.

Local special circumstances: In Japan, the Yogurt Market of the Dairy Products & Eggs Market within The Food market is heavily influenced by the country's traditional emphasis on health and wellness. This has led to the popularity of probiotic and functional yogurts, catering to the demand for digestive and immune health products. Additionally, Japan's aging population has created a niche market for yogurt products targeting seniors with specific health concerns. The stringent regulations on food labeling and safety in Japan have also created a unique consumer trust in yogurt products, further boosting market growth.

Underlying macroeconomic factors: The Yogurt Market of the Dairy Products & Eggs Market within The Food market in Japan is influenced by various macroeconomic factors. Japan's stable economic growth, favorable regulatory environment, and strong investment in healthcare infrastructure have contributed to the growth of the yogurt market. Additionally, the increasing health consciousness among the Japanese population and the trend towards healthy snacking have also fueled the demand for yogurt. Moreover, the aging population and the rising prevalence of chronic diseases in Japan have further boosted the demand for yogurt as a functional food with health benefits.

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.