Meat Substitutes - Australia & Oceania

  • Australia & Oceania
  • Revenue in the Meat Substitutes market amounts to US$98.41m in 2024. The market is expected to grow annually by 8.84% (CAGR 2024-2029).
  • In global comparison, most revenue is generated in China (US$2,371m in 2024).
  • In relation to total population figures, per person revenues of US$2.27 are generated in 2024.
  • In the Meat Substitutes market, volume is expected to amount to 6.85m kg by 2029. The Meat Substitutes market is expected to show a volume growth of 6.6% in 2025.
  • The average volume per person in the Meat Substitutes market is expected to amount to 0.1kg in 2024.

Key regions: Spain, Russia, United Kingdom, South Korea, India

 
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Analyst Opinion

The Meat Substitutes Market in Australia & Oceania is facing minimal growth, as factors such as consumer preference for traditional meat products and limited availability of substitutes impact the market's growth rate. However, increasing health consciousness and the convenience of alternative protein options are expected to drive growth in the future.

Customer preferences:
As consumers become more health-conscious and environmentally aware, there is a growing trend towards plant-based diets, leading to a rise in demand for meat substitutes in the Meat Market within The Food market. This shift is driven by the desire for sustainable and ethical food choices. Additionally, with the rise of social media and influencer culture, there is a growing interest in alternative protein sources, such as plant-based meat substitutes, among younger demographics.

Trends in the market:
In Australia & Oceania, the Meat Substitutes Market within the Meat Market of The Food market is experiencing a surge in demand for plant-based protein alternatives. This trend is driven by a growing awareness of the health and environmental benefits of reducing meat consumption. Additionally, the COVID-19 pandemic has highlighted the vulnerabilities of the meat industry, leading to a shift towards more sustainable and resilient food options. As a result, industry stakeholders are expanding their product offerings and investing in research and development to meet this increasing demand for meat substitutes. This trend is expected to continue to gain momentum, providing opportunities for growth and innovation in the Meat Substitutes Market within The Food market in the region.

Local special circumstances:
In Australia & Oceania, the Meat Substitutes Market within the Meat Market of The Food market is influenced by the region's growing demand for plant-based and vegetarian options. This can be attributed to the region's cultural and dietary preferences, as well as increasing concerns about sustainability and animal welfare. Additionally, regulatory policies promoting healthy eating habits have also contributed to the growth of the meat substitutes market in this region. For example, Australia's "Health Star Rating" system, which rates food products based on their nutritional value, has led to higher demand for meat substitutes as consumers seek healthier alternatives.

Underlying macroeconomic factors:
The Meat Substitutes Market of the Meat Market within The Food market is largely influenced by macroeconomic factors such as changing dietary preferences, increasing health consciousness, and sustainability concerns. Countries with a growing population and a rising middle class are witnessing higher demand for meat substitutes due to their affordability and environmental benefits. Moreover, government initiatives to reduce meat consumption and promote plant-based diets are also propelling the market growth. Additionally, the availability of advanced technologies for producing high-quality meat substitutes is further boosting the market.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.

Overview

  • Revenue
  • Volume
  • Price
  • Global Comparison
  • Analyst Opinion
  • Methodology
  • Key Market Indicators
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