Non-Alcoholic Drinks - Australia & Oceania

The Non-Alcoholic Drinks market in Australia & Oceania is experiencing significant growth and development in recent years. Customer preferences, trends in the market, local special circumstances, and underlying macroeconomic factors have all contributed to this positive trajectory. Customer preferences in Australia & Oceania have shifted towards healthier beverage options, leading to an increased demand for non-alcoholic drinks. Consumers are becoming more health-conscious and are actively seeking out beverages that are low in sugar, artificial additives, and preservatives. This has driven the growth of categories such as flavored water, herbal teas, and natural fruit juices. Additionally, there is a growing demand for functional beverages that offer added health benefits, such as probiotic drinks and energy-boosting beverages. Trends in the Non-Alcoholic Drinks market in Australia & Oceania are also driving its development. The region has seen a surge in the popularity of craft and artisanal beverages, with consumers seeking unique and locally-produced options. This has led to the emergence of small-scale producers and niche brands that cater to specific tastes and preferences. Furthermore, there is a growing trend towards sustainability and eco-friendly packaging in the market. Consumers are increasingly choosing beverages that are packaged in recyclable materials and produced using sustainable practices. Local special circumstances in Australia & Oceania have also played a role in the development of the Non-Alcoholic Drinks market. The region is known for its diverse and unique natural resources, such as native fruits and botanicals. This has allowed for the creation of innovative and distinct beverage flavors that appeal to both domestic and international consumers. Additionally, the region's proximity to Asia-Pacific markets has opened up opportunities for export and international expansion for local beverage companies. Underlying macroeconomic factors have further contributed to the growth of the Non-Alcoholic Drinks market in Australia & Oceania. The region has experienced stable economic growth, which has resulted in increased disposable income and purchasing power among consumers. This has allowed for greater spending on premium and higher-priced non-alcoholic beverages. Additionally, changing demographics, such as an aging population and a growing middle class, have also influenced the market. Older consumers are more likely to choose non-alcoholic options, while the expanding middle class has led to an increase in overall beverage consumption. Overall, the Non-Alcoholic Drinks market in Australia & Oceania is developing due to changing customer preferences, emerging trends, unique local circumstances, and favorable macroeconomic factors. As consumers continue to prioritize health and wellness, seek out unique and sustainable options, and have increased purchasing power, the market is expected to continue its growth trajectory in the coming years.

Data coverage:

The data encompasses B2C enterprises. The at-home market covers retail sales via super- and hypermarkets, eCommerce, convenience stores, or similar sales channels. The out-of-home data encompasses all sales to hotels, restaurants, catering, cafés, bars, and similar hospitality service establishments. Combined numbers encompass both the at-home market and the out-of-home market. Both the at-home and the out-of-home market are valued at retail selling prices including all sales and consumption taxes.

Modeling approach:

Market sizes are determined through a Top-Down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending (e.g. consumer spending on Non-Alcoholic Drinks, consumer spending at Hotels, Restaurants etc.), and price level index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Non-Alcoholic Drinks market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.