Meat - Australia & Oceania

  • Australia & Oceania
  • Revenue in the Meat market amounts to US$23.46bn in 2024. The market is expected to grow annually by 5.98% (CAGR 2024-2029).
  • In global comparison, most revenue is generated in China (US$273bn in 2024).
  • In relation to total population figures, per person revenues of US$540.20 are generated in 2024.
  • In the Meat market, volume is expected to amount to 2,522.00m kg by 2029. The Meat market is expected to show a volume growth of 3.9% in 2025.
  • The average volume per person in the Meat market is expected to amount to 48.8kg in 2024.

Key regions: Russia, China, Spain, Canada, United Kingdom

 
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Analyst Opinion

The Meat Market in Australia & Oceania is facing minimal growth, influenced by factors such as consumer preference for locally sourced and sustainably produced meat, the rise of plant-based diets, and stricter regulations on meat production and processing. Despite these challenges, the market continues to see steady growth thanks to the demand for high-quality and ethically produced meat products.

Customer preferences:
Consumers in Australia & Oceania are becoming more health-conscious, leading to a growing demand for organic and grass-fed meat products. There is also a trend towards sustainable and ethical meat production, with consumers seeking transparency and accountability from suppliers. Additionally, there is a preference for alternative meat options, such as plant-based and lab-grown meats, driven by concerns over animal welfare and environmental sustainability. This shift reflects a growing awareness and concern for health, animal welfare, and the environment in the region.

Trends in the market:
In Australia & Oceania, the Meat Market within The Food market is experiencing a rise in demand for sustainable and ethically sourced meat products. This trend is driven by consumer awareness and concerns about animal welfare and environmental impact. As a result, industry stakeholders are increasingly focusing on implementing sustainable practices and certifications to meet the changing preferences of consumers. This trend is expected to continue in the coming years, with potential implications for the industry, including increased competition and the need for transparency in supply chains to meet consumer demands.

Local special circumstances:
In Australia and Oceania, the Meat Market is heavily influenced by the region's vast and diverse landscape. The country's large agricultural industry allows for a wide variety of livestock to be raised, resulting in a diverse range of meats available in the market. Additionally, cultural preferences and consumption patterns also play a significant role in shaping the Meat Market in this region. The strict regulations and standards for meat production and export further differentiate this market from others and ensure high-quality products for consumers.

Underlying macroeconomic factors:
The Meat Market within The Food market in Australia & Oceania is heavily impacted by macroeconomic factors such as economic growth, consumer spending, and government policies. As the region experiences steady economic growth and rising disposable incomes, consumers are increasingly demanding high-quality and ethically sourced meat products. Furthermore, government initiatives promoting sustainable and ethical farming practices are driving the demand for premium and organic meat products. However, challenges such as rising production costs and fluctuating global meat prices can hinder market growth. Additionally, the growing concern for health and wellness among consumers is fueling the demand for lean and plant-based meat alternatives, creating opportunities for market players to diversify their product offerings.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.

Overview

  • Revenue
  • Volume
  • Price
  • Sales Channels
  • Global Comparison
  • Analyst Opinion
  • Methodology
  • Key Market Indicators
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