Alcoholic Drinks - Australia & Oceania

The Alcoholic Drinks market in Australia & Oceania is experiencing significant growth and development due to various factors.

Customer preferences: Customers in Australia & Oceania have shown a strong preference for a wide variety of alcoholic drinks. Beer is a popular choice among consumers, with a preference for both domestic and imported brands. Wine consumption is also on the rise, with an increasing demand for both red and white wines. Additionally, spirits such as vodka, rum, and whiskey are gaining popularity among consumers, especially among the younger demographic.

Trends in the market: One of the key trends in the Alcoholic Drinks market in Australia & Oceania is the growing demand for craft beer. Consumers are increasingly seeking unique and locally brewed beers, which has led to the rise of microbreweries and brewpubs. This trend is driven by the desire for quality and flavor, as well as the support for local businesses. Craft beer festivals and events have also become popular, attracting beer enthusiasts from across the region. Another trend in the market is the increasing popularity of premium and artisanal spirits. Consumers are willing to pay a premium for high-quality spirits that are crafted with care and attention to detail. This trend is driven by the desire for unique and authentic experiences, as well as the growing interest in mixology and cocktail culture. As a result, distilleries are expanding their product offerings and experimenting with new flavors and techniques.

Local special circumstances: Australia & Oceania is known for its diverse and unique drinking culture. In Australia, for example, the consumption of alcoholic drinks is deeply ingrained in social occasions and celebrations. The country has a strong pub culture, with pubs serving as community hubs where people gather to socialize and enjoy a drink. In New Zealand, wine tourism has become a significant industry, with visitors flocking to the country's vineyards and wineries to sample the local wines.

Underlying macroeconomic factors: The Alcoholic Drinks market in Australia & Oceania is also influenced by underlying macroeconomic factors. Economic growth and rising disposable incomes have contributed to increased consumer spending on alcoholic beverages. Additionally, changing demographics, such as an aging population and increasing urbanization, have led to shifts in consumer preferences and consumption patterns. Moreover, the region's tourism industry plays a significant role in driving the demand for alcoholic drinks, as visitors often seek to experience the local drinking culture and sample the region's unique beverages. In conclusion, the Alcoholic Drinks market in Australia & Oceania is experiencing growth and development due to customer preferences for a wide variety of alcoholic drinks, including beer, wine, and spirits. The market is characterized by trends such as the growing demand for craft beer and premium spirits. Local special circumstances, such as Australia's pub culture and New Zealand's wine tourism industry, further contribute to the market's development. Underlying macroeconomic factors, such as economic growth and changing demographics, also play a significant role in shaping the market.

Data coverage:
The data encompasses B2C enterprises. The at-home market covers retail sales via super- and hypermarkets, eCommerce, convenience stores, or similar sales channels. The out-of-home data encompasses all sales to hotels, restaurants, catering, cafés, bars, and similar hospitality service establishments. Combined numbers encompass both the at-home market and the out-of-home market. Both the at-home and the out-of-home market are valued at retail selling prices including all sales and consumption taxes.

Modeling approach:
Market sizes are determined through a Top-Down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending (e.g. consumer spending on alcoholic beverages, consumer spending at Hotels, Restaurants etc.), and price level index. This data helps us estimate the market size for each country individually.

Forecasts:
In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Alcoholic Drinks market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:
The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level.