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Beauty & Personal Care - Australia & Oceania

Australia & Oceania
  • In 2025, the revenue in the Beauty & Personal Care market in Australia & Oceania is estimated to be US$9.94bn.
  • It is projected to grow annually at a rate of 3.81% (CAGR 2025-2030).
  • The largest segment in this market is Personal Care, which is expected to have a market volume of US$4.03bn in 2025.
  • When compared globally, United States generates the highest revenue with US$105bn in 2025.
  • In terms of per capita income, each person in Australia & Oceania is expected to generate US$226.24 in revenue in 2025.
  • Additionally, online sales are predicted to contribute 37.1% of the total revenue in the Beauty & Personal Care market by 2025.
  • Australia's booming beauty and personal care market is driven by the increasing demand for natural and organic products.

Definition:

The Beauty & Personal Care market refers to consumer goods for cosmetics and body care. This market includes various categories such as cosmetics, skin care, personal care, fragrances and beauty tech. Excluded categories are beauty services, such as hairdressers, and professional products. Products that primarily serve medical purposes are also excluded here but are shown as part of the OTC Pharmaceuticals market. All shown sales values refer to the retail value and include sales taxes.

Structure:

The market consists of 5 different segments:

  • The Cosmetics cover face cosmetics, lip cosmetics, eye cosmetics, nails, and natural cosmetics.
  • The Skin Care covers face skin care, body care, sun protecting products, baby & child and natural skin care.
  • The Hair Care covers shower & bath, oral care, deodorants, shaving, natural and personal care.
  • The Fragrances cover the consumer market for perfume and Eau de Toilette and any fragrances that cover normal body odor.
  • The Beauty tech covers the development and application of digital tools and devices that aim to enhance beauty-related experiences, improve skincare routines, and provide personalized beauty solutions.

Additional Information:

The market comprises revenue, average revenue per capita, sales channel. The market encompasses retail sales through both online and offline sales channels to private end customers (B2C). For more information on the displayed data, click the info button on the right side of each box.

In-Scope
  • Decorative cosmetics
  • Skin care
  • Personal care
  • Hair care and styling products
  • Perfume and eaux de toilette
Out-Of-Scope
  • Professional products & services
  • Electronic personal care products (hair dryers, shavers)
Beauty & Personal Care: market data & analysis - Cover

Market Insights report

Beauty & Personal Care: market data & analysis
CONTENTBOX_CAPTION_STUDY_DETAILS

    Revenue

    Created with Highcharts 11.4.8ValuesTotalBeauty TechCosmeticsFragrancesPersonal CareSkin Care201820192020202120222023202420252026202720282029203010203040506070

    NOTES: Data was converted from local currencies using average exchange rates of the respective year.

    MOST_RECENT_UPDATE: Feb 2025

    SOURCE: Statista Market Insights

    Created with Highcharts 11.4.8ValuesTotalBeauty TechCosmeticsFragrancesPersonal CareSkin Care2018201920202021202220232024202520262027202820292030100200300400500600700800900

    MOST_RECENT_UPDATE: Feb 2025

    SOURCE: Statista Market Insights

    Sales Channels

    MOST_RECENT_UPDATE: Oct 2024

    SOURCE: Statista Market Insights

    Global Comparison

    MOST_RECENT_UPDATE: Feb 2025

    SOURCE: Statista Market Insights

    Analyst Opinion

    The Beauty & Personal Care market in Australia & Oceania is witnessing negligible growth, influenced by shifting consumer preferences towards sustainable products, heightened competition, and economic factors that are affecting discretionary spending on beauty items.

    Customer preferences:
    Consumers in Australia & Oceania are increasingly prioritizing eco-friendly beauty products, reflecting a growing awareness of sustainability and environmental impact. This shift is particularly evident among younger demographics who favor brands with transparent sourcing and ethical practices. Additionally, the rise of social media influencers is shaping preferences, as consumers seek personalized recommendations and authentic engagement. Furthermore, the trend toward minimalism is influencing purchasing decisions, with many opting for multi-functional products that simplify their beauty routines.

    Trends in the market:
    In Australia and Oceania, the Beauty & Personal Care market is experiencing a notable shift towards eco-consciousness, with consumers increasingly seeking sustainable and ethically sourced products. This trend is particularly pronounced among younger consumers who prioritize transparency from brands. Additionally, the influence of social media continues to reshape buying habits, as personalized recommendations from influencers gain traction. The growing preference for minimalism is also evident, with many opting for multi-functional beauty products that streamline routines, signaling a significant opportunity for brands to innovate and adapt to these evolving consumer values.

    Local special circumstances:
    In Australia and Oceania, the Beauty & Personal Care market is shaped by diverse geographical and cultural factors, including a strong emphasis on the natural environment and indigenous practices. The region’s unique biodiversity fuels demand for locally sourced ingredients, with consumers favoring brands that highlight their connection to Australian and Oceanic heritage. Additionally, stringent regulatory standards around product safety and environmental impact drive brands to innovate sustainably. This landscape fosters a competitive edge for brands that prioritize ethical practices and authenticity, aligning with the values of eco-conscious consumers.

    Underlying macroeconomic factors:
    The Beauty & Personal Care market in Australia and Oceania is significantly influenced by macroeconomic factors such as consumer spending trends, economic stability, and the impact of global supply chains. With robust national economic health, characterized by steady GDP growth and low unemployment rates, disposable income levels are rising, leading to increased spending on beauty products. Additionally, global economic trends, including shifts toward sustainability and ethical consumption, are shaping consumer preferences. Fiscal policies promoting innovation and sustainability further encourage brands to adapt, while trade policies affect the availability of imported ingredients and products, influencing market dynamics.

    Methodology

    Data coverage:

    The data encompasses B2C enterprises. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations such as population, GDP per capita, and Human Development Index. This data helps us estimate the market size for each country individually.

    Forecasts:

    In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, multiple forecasting techniques based on different forecasting methods, such as Autoregressive Integrated Moving Average (ARIMA) and exponential trend smoothing, can provide the most accurate forecasts.

    Additional notes:

    The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level.

    Consumer

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    Beauty & Personal Care: market data & analysis - BackgroundBeauty & Personal Care: market data & analysis - Cover

    Key Market Indicators

    NOTES: Based on data from IMF, World Bank, UN and Eurostat

    MOST_RECENT_UPDATE: Jan 2025

    SOURCE: Statista Market Insights

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    Cosmetics market in Europe - statistics & facts

    The evolving consumer demand and product innovations keep on driving the growth of global cosmetics market. In recent years, revenues experienced significant growth, and forecasts indicate that this upward trend is set to continue. The market was in fact projected to be worth about 129 billion U.S dollars by 2029. As of 2023, North Asia and North America together were the leading geographic zones in the cosmetic market, each making up nearly 30 percent of the global market, followed by Europe with a share of 24 percent. Generally, the cosmetic market can be broken down into five main categories: skin care, hair care, make-up, perfumes, and hygiene products.
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