Meat - Kenya | Statista Market Forecast

Revenue in the Meat market amounts to US$10.24bn in 2024. The market is expected to grow annually by 10.51% (CAGR 2024-2029).
In global comparison, most revenue is generated China (US$273bn in 2024).
In relation to total population figures, per person revenues of US$182.20 are generated in 2024.
In the Meat market, volume is expected to amount to 1.51bn kg by 2029. The Meat market is expected to show a volume growth of 5.8% in 2025.0.
The average volume per person in the Meat market is expected to amount to 21.2kg in 2024.

Definition:

The Meat market covers animal (both domestic and wild) and non-animal meat that are bought and consumed for nutrient-based purposes.

Structure:

The market consists of 3 different submarkets:

The Fresh Meat market covers meat from both domestic and wild animals that are fresh, chilled, or frozen. This market is divided into five submarkets: beef & veal, pork, mutton & goat, poultry, and other fresh meat.
The Processed Meat market covers all types of meat that has been dried, salted, brined, or smoked. This segment is divided into three subsegments: cold & roast meat products, ham & bacon, sausages.
The Meat Substitutes market covers meat-replacement food items created from vegetarian or vegan components.

Additional Information:

The market comprises revenue and average revenue per capita, volume and average volume per capita, price per unit (unit refers to kilogram), sales channels. The market encompasses retail sales through both online and offline sales channels to private end customers (B2C). The market only covers at-home consumption; out-of-home consumption is not included.

For more information on the displayed data, click the info button on the right side of each box.

Fresh Meat
Processed Meat
Meat Substitutes

Meat-based ready-to-eat meals
Out-of-home consumption

The Meat Market in Kenya is facing slow growth due to various factors such as limited consumer awareness about the health benefits of meat substitutes, increasing health concerns related to processed meat, and the convenience of purchasing fresh meat from local markets. Despite these challenges, the market is expected to gradually grow as more consumers become health-conscious and demand for quality meat products increases in the country.

Customer preferences: In Kenya, there has been a noticeable increase in consumer demand for locally-sourced and sustainably-raised meat products. This trend is driven by a growing awareness of the environmental and health benefits of organic and ethically-produced meat. In addition, there is a rising preference for alternative protein sources, such as plant-based options, among health-conscious consumers. This shift towards conscious and ethical consumption is also influenced by the cultural significance of livestock and the traditional practices of livestock rearing in Kenya.

Trends in the market: In Kenya, the Meat Market within The Food market is seeing a shift towards more sustainable and ethically-sourced meat products. Consumers are becoming more conscious about the environmental impact of meat production and are demanding transparency in the sourcing process. This trend is expected to continue as more consumers prioritize ethical and sustainable practices. Industry stakeholders will need to adapt to these changes by implementing sustainable sourcing methods and promoting transparency in their supply chain. Additionally, there is a growing market for plant-based meat alternatives, driven by the rise of health and environmental concerns. This presents opportunities for both traditional meat producers and new entrants in the market. As the demand for sustainable and plant-based options continues to grow, stakeholders in the Meat Market within The Food market will need to innovate and evolve to stay competitive.

Local special circumstances: In Kenya, the Meat Market within The Food market is heavily influenced by the country's diverse cultural background and geography. The demand for different types of meat, such as goat, beef, and chicken, varies by region and ethnic group. Moreover, strict regulations on meat handling and processing have been implemented to ensure food safety and quality. This has led to the rise of local butcheries and meat markets, as well as the adoption of more sustainable and ethical practices in the industry. Additionally, Kenya's growing middle class and urbanization have led to an increase in demand for processed and packaged meat products, driving the growth of the market.

Underlying macroeconomic factors: The Meat Market within The Food market in Kenya is influenced by various macroeconomic factors. The global economic trends, national economic health, fiscal policies, and other financial indicators have a significant impact on the performance of this market. With the increasing demand for meat products worldwide, countries with favorable regulatory environments and strong investments in the meat industry are experiencing faster market growth. On the other hand, regions with regulatory challenges and limited resources for the food sector are facing challenges in meeting the rising demand for meat. Moreover, the growing population and changing dietary habits, along with the increasing disposable income in Kenya, are driving the demand for meat and other food products.

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.

This report presents a comprehensive analysis and additional information on the Consumer market, in a PDF format.

In the past, many cultures considered meat a luxury that could only be enjoyed on special occasions or certain days of the week, while today it is a staple that can be found in nearly all restaurants and many kitchens all over the world. The market value of the meat industry is expected to rise from 897.5 billion U.S. dollars in 2021 to over 1.3 trillion dollars by 2027. In 2022, the United States saw the highest revenue from meat products and sausages, over five billion U.S. dollars more than the second largest meat market in the world, Germany with a revenue of over 33.6 billion U.S. dollars. France, Russia, and Mexico are finishing the top five countries with the biggest revenue from processed meats.