Fresh Meat - Northern Europe

Northern Europe

Highlights

Revenue in the Fresh Meat market amounts to US$14.77bn in 2024. The market is expected to grow annually by 5.51% (CAGR 2024-2029).
In global comparison, most revenue is generated China (US$261bn in 2024).
In relation to total population figures, per person revenues of US$436.00 are generated in 2024.
In the Fresh Meat market, volume is expected to amount to 1.17bn kg by 2029. The Fresh Meat market is expected to show a volume growth of 4.1% in 2025.0.
The average volume per person in the Fresh Meat market is expected to amount to 29.4kg in 2024.

Key regions:

Market definitionIn-Scope/Out-of-scopeMarket structureMethodology

The Fresh Meat market in Northern Europe is experiencing minimal growth due to various factors, such as a shift towards plant-based diets, concerns about animal welfare, and stricter regulations on meat production. However, the market is also being driven by the convenience and variety offered by online meat retailers, as well as increasing health consciousness among consumers. These factors are shaping the overall growth rate of the Fresh Meat market in Northern Europe.

Customer preferences: Consumers in Northern Europe are embracing a more conscious and sustainable approach towards meat consumption, favoring locally sourced and organic options. This trend is driven by growing concerns about the environmental impact of meat production, as well as animal welfare. Additionally, there is a rising demand for alternative protein sources, such as plant-based and lab-grown meats, as consumers become more health-conscious and seek to reduce their meat intake. This shift towards more environmentally friendly and ethical meat choices is expected to continue in the coming years.

Trends in the market: In Northern Europe, the Fresh Meat Market of the Meat Market within The Food market is experiencing a rise in demand for organic and sustainably sourced meat products. Consumers are becoming more conscious of the environmental impact of their food choices and are willing to pay a premium for ethically produced meat. This trend is expected to continue in the coming years, driven by increasing awareness and government initiatives promoting sustainable agriculture. As a result, industry stakeholders must adapt to meet the demand for sustainable meat production practices and offer transparent labeling to cater to the evolving consumer preferences.

Local special circumstances: In Northern Europe, the Fresh Meat Market within the Meat Market of The Food market is heavily influenced by the region's strict regulations on animal welfare and sustainability. This has led to a surge in demand for organic and locally sourced meat products. Additionally, the cultural trend towards healthy and sustainable diets has also impacted the market, with consumers seeking out grass-fed and free-range meat options. These factors have driven the growth of smaller, specialized meat producers and retailers, offering unique and high-quality products to meet the demands of the market.

Underlying macroeconomic factors: The Fresh Meat Market of the Meat Market within The Food market is impacted by macroeconomic factors within Northern Europe. The region's strong economic health, stable fiscal policies, and high disposable incomes contribute to the steady growth of the market. Additionally, the growing demand for high-quality and sustainable meat products, coupled with the increasing trend of health-conscious consumers, is driving the growth of the market. Moreover, the region's strict regulations on food safety and animal welfare create a favorable environment for the growth of the Fresh Meat Market. Furthermore, the rising popularity of plant-based diets and the increasing concerns about the environmental impact of meat production are also influencing the market, leading to the emergence of innovative and alternative meat products.

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.