Fresh Meat - Kenya | Statista Market Forecast

Revenue in the Fresh Meat market amounts to US$7.67bn in 2024. The market is expected to grow annually by 11.24% (CAGR 2024-2029).
In global comparison, most revenue is generated China (US$261bn in 2024).
In relation to total population figures, per person revenues of US$136.50 are generated in 2024.
In the Fresh Meat market, volume is expected to amount to 1.16bn kg by 2029. The Fresh Meat market is expected to show a volume growth of 7.0% in 2025.0.
The average volume per person in the Fresh Meat market is expected to amount to 15.7kg in 2024.

Definition:

The Fresh Meat market covers all types of meat that has not been cooked, heated, or processed in any way other than boning, cutting, comminuting, or freezing. Fresh, chilled, or frozen meat from both domestic and wild animals are included in the market. The market consists of five different categories: beef & veal, pork, poultry mutton & goat, and other fresh meat, such as rabbits, buffaloes, and horses.

Additional Information:

The market comprises revenue and average revenue per capita, volume and average volume per capita, price per unit (unit refers to kilogram), sales channels. The market encompasses retail sales through both online and offline sales channels to private end customers (B2C). The market only covers at-home consumption; out-of-home consumption is not included.

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Fresh and frozen beef & veal
Fresh and frozen pork
Fresh and frozen poultry
Fresh and frozen mutton & goat
Fresh and frozen other meat

Processed meat
Meat-based ready-to-eat meals
Out-of-home consumption

The Fresh Meat Market in Kenya is experiencing moderate growth, influenced by factors such as increasing consumer demand for high-quality meat, rising health concerns, and the convenience of online meat shopping. However, subdued growth is also attributed to challenges such as high production costs, limited infrastructure, and competition from alternative protein sources.

Customer preferences: The Fresh Meat Market within the Meat Market of The Food market in Kenya is experiencing a notable shift in consumer preferences. With the rise of health consciousness, there is a growing demand for organic and locally sourced meat products. Additionally, there is a trend towards sustainable and ethical meat production, with consumers looking for transparency and traceability in the supply chain. This shift is driven by cultural values and growing concerns about the environmental impact of meat consumption.

Trends in the market: In Kenya, the Fresh Meat Market of the Meat Market within The Food market is experiencing a shift towards sustainable and ethically sourced meat products. Consumers are increasingly demanding transparency and traceability in the meat industry, leading to a rise in certifications such as organic and free-range. This trend is expected to continue, as consumers become more health-conscious and environmentally aware. Stakeholders in the industry will need to adapt their practices to meet these demands and ensure their products remain competitive in the market.

Local special circumstances: In Kenya, the Fresh Meat Market within the Meat Market of The Food market is heavily influenced by the country's diverse cultural and geographical factors. The demand for locally-sourced, organic meat is on the rise due to the country's strong agricultural heritage and the growing health-conscious consumer base. Additionally, Kenya's strict regulations on meat quality and safety play a significant role in shaping the market, with consumers seeking out certified and government-approved suppliers. These factors create a unique market dynamic, distinct from other markets, and drive the growth of the Fresh Meat Market in Kenya.

Underlying macroeconomic factors: The Fresh Meat Market of the Meat Market within The Food market in Kenya is greatly influenced by macroeconomic factors. The country's economic health and stability play a significant role in shaping market performance. Kenya's strong GDP growth and stable inflation rate have contributed to the growth of the meat market. Additionally, the country's favorable regulatory environment and increasing investments in the food and agriculture sector have fostered market growth. Furthermore, the rising demand for meat in Kenya, driven by the growing population and changing dietary habits, has also had a positive impact on the market. However, challenges such as inadequate infrastructure and high production costs continue to hinder the growth of the Fresh Meat Market in Kenya.

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.