Fresh Meat - Denmark | Statista Market Forecast

Revenue in the Fresh Meat market amounts to US$3.32bn in 2024. The market is expected to grow annually by 5.66% (CAGR 2024-2029).
In global comparison, most revenue is generated China (US$261bn in 2024).
In relation to total population figures, per person revenues of US$559.00 are generated in 2024.
In the Fresh Meat market, volume is expected to amount to 272.90m kg by 2029. The Fresh Meat market is expected to show a volume growth of 4.4% in 2025.0.
The average volume per person in the Fresh Meat market is expected to amount to 38.7kg in 2024.

Definition:

The Fresh Meat market covers all types of meat that has not been cooked, heated, or processed in any way other than boning, cutting, comminuting, or freezing. Fresh, chilled, or frozen meat from both domestic and wild animals are included in the market. The market consists of five different categories: beef & veal, pork, poultry mutton & goat, and other fresh meat, such as rabbits, buffaloes, and horses.

Additional Information:

The market comprises revenue and average revenue per capita, volume and average volume per capita, price per unit (unit refers to kilogram), sales channels. The market encompasses retail sales through both online and offline sales channels to private end customers (B2C). The market only covers at-home consumption; out-of-home consumption is not included.

For more information on the displayed data, click the info button on the right side of each box.

Fresh and frozen beef & veal
Fresh and frozen pork
Fresh and frozen poultry
Fresh and frozen mutton & goat
Fresh and frozen other meat

Processed meat
Meat-based ready-to-eat meals
Out-of-home consumption

The Fresh Meat market within the Meat Market of The Food market in Denmark has been experiencing minimal growth, influenced by factors such as consumer preferences for healthier options, increasing awareness of sustainable meat production, and the convenience of online purchasing. This trend is likely to continue in the near future, with a focus on promoting sustainable and ethical practices in the production and distribution of fresh meat.

Customer preferences: As consumers continue to prioritize health and wellness, there has been a noticeable increase in demand for organic and sustainably-sourced fresh meat products in Denmark. This trend is driven by a growing awareness of the environmental impacts of traditional meat production, as well as a desire for healthier and more ethical food options. Additionally, the rising popularity of flexitarian and plant-based diets has also influenced consumer preferences in the fresh meat market, with many opting for alternative protein sources such as plant-based meats and meat substitutes. These shifts in consumer preferences highlight a growing emphasis on sustainability and conscious consumption in Denmark's fresh meat market.

Trends in the market: In Denmark, the Fresh Meat Market within the Meat Market is experiencing a rise in demand for organic and sustainably sourced meat products. This trend is driven by consumers' increasing awareness of the environmental impact of meat production and their desire for healthier food options. The trajectory of this trend is expected to continue as consumers prioritize ethical and sustainable consumption. This has significant implications for industry stakeholders, who must adapt to changing consumer preferences and invest in sustainable practices. Additionally, the rise of e-commerce and online grocery shopping is expected to further boost the growth of the Fresh Meat Market in Denmark, providing opportunities for market players to expand their reach and cater to a larger customer base.

Local special circumstances: In Denmark, the Fresh Meat Market of the Meat Market within The Food market is heavily influenced by the country's strong agricultural industry and strict regulations on farming practices. This results in a high-quality and sustainable supply of fresh meat, which is highly valued by Danish consumers. Additionally, the country's strong focus on animal welfare and sustainability has led to the popularity of organic and grass-fed meat options. The local preference for traditional meat cuts and traditional cooking methods also sets the Danish Fresh Meat Market apart from other markets, creating a unique demand for products such as frikadeller (meatballs) and flæskesteg (roast pork).

Underlying macroeconomic factors: The Fresh Meat Market of the Meat Market within The Food market in Denmark is heavily influenced by macroeconomic factors such as consumer spending, trade policies, and agricultural production. Denmark, being a small open economy heavily reliant on international trade, is greatly affected by global economic trends and trade agreements. Additionally, the country's strong economy and stable fiscal policies have created a favorable environment for business growth and consumer spending. Furthermore, Denmark's high standards for animal welfare and sustainable farming practices have led to a strong reputation for high-quality meat products, contributing to the growth of the fresh meat market in the country.

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.