Fruits & Nuts - Pakistan

Pakistan

Highlights

Revenue in the Fruits & Nuts market amounts to US$10.42bn in 2024. The market is expected to grow annually by 6.71% (CAGR 2024-2029).
In global comparison, most revenue is generated India (US$135bn in 2024).
In relation to total population figures, per person revenues of US$42.49 are generated in 2024.
In the Fruits & Nuts market, volume is expected to amount to 5.54bn kg by 2029. The Fruits & Nuts market is expected to show a volume growth of 1.8% in 2025.0.
The average volume per person in the Fruits & Nuts market is expected to amount to 21.3kg in 2024.

Key regions:

Market definitionIn-Scope/Out-of-scopeMarket structureReportsMethodology

The Fruits & Nuts market in Pakistan is witnessing minimal growth, influenced by factors like fluctuating climate conditions, limited processing facilities, and changing consumer preferences towards healthier options, which challenge overall market expansion.

Customer preferences: Consumers in Pakistan are increasingly prioritizing health and wellness, prompting a notable shift towards organic and locally sourced fruits and nuts. This trend is influenced by a growing awareness of nutrition among younger demographics, who are seeking healthier snack alternatives and natural food options. Cultural shifts towards fitness and preventive health measures have also led to a rise in demand for nutrient-dense products. Additionally, urbanization and busy lifestyles are driving interest in convenient, ready-to-eat fruit and nut products, reflecting a blend of traditional preferences with modern dietary choices.

Trends in the market: In Pakistan, the Fruits & Nuts market is experiencing a surge in demand for organic and locally sourced products, driven by increasing health consciousness among consumers. Younger demographics are particularly inclined towards healthier snack options, leading to a shift in purchasing habits. Urbanization is contributing to the popularity of convenient, ready-to-eat fruit and nut products, blending traditional flavors with modern convenience. This trend has significant implications for industry stakeholders, as they must adapt their offerings and marketing strategies to cater to evolving consumer preferences and promote sustainability.

Local special circumstances: In Pakistan, the Fruits & Nuts market is shaped by the country's diverse topography, which allows for a wide variety of locally grown produce, from citrus fruits in the south to nuts in the northern regions. Cultural traditions surrounding agriculture and food consumption further influence preferences, with a strong emphasis on fresh, seasonal products. Regulatory frameworks aimed at promoting organic farming are encouraging sustainable practices among farmers. Additionally, urban centers are witnessing a rise in health-focused consumers seeking nutritious snacks, driving innovation in packaging and product offerings.

Underlying macroeconomic factors: The Fruits & Nuts market in Pakistan is significantly influenced by macroeconomic factors such as agricultural policies, trade dynamics, and consumer spending patterns. Fluctuations in global commodity prices can impact the cost of inputs for farmers, thereby affecting pricing and availability of fruits and nuts. Additionally, national economic health, characterized by GDP growth and inflation rates, directly influences consumer purchasing power and demand for premium produce. Fiscal policies promoting agricultural investment and export incentives are fostering growth in this sector. Furthermore, global trends towards health and wellness are shaping consumer preferences, encouraging local producers to adapt their offerings to meet rising health-conscious demands.

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.