Fresh Fruits - Northern Europe | Statista Market Forecast

Revenue in the Fresh Fruits market amounts to US$6.70bn in 2024. The market is expected to grow annually by 3.50% (CAGR 2024-2029).
In global comparison, most revenue is generated India (US$116bn in 2024).
In relation to total population figures, per person revenues of US$197.80 are generated in 2024.
In the Fresh Fruits market, volume is expected to amount to 1.72bn kg by 2029. The Fresh Fruits market is expected to show a volume growth of 1.5% in 2025.0.
The average volume per person in the Fresh Fruits market is expected to amount to 47.6kg in 2024.

Definition:

The Fresh Fruits market covers all types of fresh fruit that haven't been canned, frozen, dehydrated, or preserved in any way. This market is divided into five submarkets: apples & pears, bananas, berries & grapes, citrus fruits, and other fresh fruits such as peaches, mangos, pineapples, plums, and kiwis.

Additional Information:

The market comprises revenue and average revenue per capita, volume and average volume per capita, price per unit (unit refers to kilogram), sales channels. The market encompasses retail sales through both online and offline sales channels to private end customers (B2C). The market only covers at-home consumption; out-of-home consumption is not included.

For more information on the displayed data, click the info button on the right side of each box.

Apples & pears
Bananas
Berries & grapes
Citrus fruits
Stone and exotic fruits

Processed, dried and frozen fruits
Nuts
Mix cut fruit boxes
Out-of-home consumption

The Fresh Fruits Market in Northern Europe is experiencing negligible growth, influenced by factors such as changing consumer preferences, seasonal availability, and competition from imported fruits, which challenge local production and limit market expansion.

Customer preferences: Consumers in Northern Europe are increasingly prioritizing sustainability and local sourcing in their fresh fruit choices, reflecting a growing awareness of environmental impact. This trend is particularly pronounced among millennials and Gen Z, who favor organic and ethically produced products. Additionally, there is a rising demand for exotic fruits, driven by a more adventurous palate and multicultural influences. The convenience of online shopping and delivery services is also reshaping purchasing behaviors, making it easier for consumers to access a diverse range of fresh fruits year-round.

Trends in the market: In Northern Europe, the Fresh Fruits Market is experiencing a shift towards sustainability and local sourcing, as consumers increasingly seek out environmentally friendly options. This trend is especially strong among younger generations, such as millennials and Gen Z, who prefer organic and ethically produced fruits. Simultaneously, there is a rising interest in exotic fruits, spurred by diverse cultural influences and adventurous tastes. The growing popularity of online shopping and delivery services is transforming the way consumers purchase fresh fruits, offering greater accessibility and variety throughout the year. These trends highlight the need for industry stakeholders to adapt their sourcing and marketing strategies to meet evolving consumer preferences.

Local special circumstances: In Northern Europe, the Fresh Fruits Market is uniquely shaped by its temperate climate, which limits the variety of locally grown fruits, prompting a heightened demand for imports. Cultural preferences for seasonal produce are prevalent, influencing consumers to support local farmers' markets and organic initiatives. Regulatory frameworks, such as stringent food safety standards and sustainability certifications, further guide sourcing practices. Additionally, the region's focus on reducing carbon footprints drives interest in local and ethically sourced fruits, impacting consumer purchasing behavior significantly.

Underlying macroeconomic factors: The Fresh Fruits Market in Northern Europe is significantly influenced by macroeconomic factors such as trade policies, consumer spending, and environmental regulations. Global economic trends, including fluctuations in currency exchange rates and international trade agreements, impact the cost and availability of imported fruits, creating volatility in pricing. National economic health, characterized by GDP growth and employment rates, directly affects consumer purchasing power, shaping demand for premium and organic fruit options. Additionally, fiscal policies promoting sustainability and green initiatives encourage investments in local agriculture, enhancing the market's responsiveness to environmentally conscious consumers and bolstering the growth of ethically sourced fruit products.

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.

The fresh produce department is often counted as being one of the main determinants among consumers when selecting a grocery store. In 2022, the fruit and vegetable market in the U.S. was valued at over 5.8 billion U.S. dollars. In the same year, the sales of fresh fruit made up 45 percent of produce sales in the U.S., making it one of the most lucrative fresh food categories. In order to help drive sales, producers frequently launch in-store marketing campaigns. Ideas range from promoting the healthy benefits of fruit, to offering convenient, value-added snack-size options.