Fresh Fish - Denmark | Statista Market Forecast

Revenue in the Fresh Fish market amounts to US$361.60m in 2024. The market is expected to grow annually by 4.81% (CAGR 2024-2029).
In global comparison, most revenue is generated China (US$57bn in 2024).
In relation to total population figures, per person revenues of US$60.88 are generated in 2024.
In the Fresh Fish market, volume is expected to amount to 13.49m kg by 2029. The Fresh Fish market is expected to show a volume growth of 4.3% in 2025.0.
The average volume per person in the Fresh Fish market is expected to amount to 2.0kg in 2024.

Definition:

The Fresh Fish market covers all types of products made from fishes that have not been cooked, heated, dried, cured by brine, or processed in any way other than boning, cutting, comminuting, or freezing. Fresh, chilled, or frozen fish that have been farmed or harvested from freshwater or the ocean are included in the market.

Additional Information:

The market comprises revenue and average revenue per capita, volume and average volume per capita, price per unit (unit refers to kilogram), sales channels. The market encompasses retail sales through both online and offline sales channels to private end customers (B2C). The market only covers at-home consumption; out-of-home consumption is not included.

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Fresh and frozen pelagic fishes (e.g. mackerels, tuna, herring, salmon)
Fresh and frozen demersal fish (e.g. Flounder, halibut, cod, sole, plaice)
Fresh, chilled and frozen fish fillets, minced

Dried, canned, and processed fish
Fresh or processed seafood
Seaweed and other aquatic plants
Sushi-grade fish
Out-of-home consumption

The Fresh Fish Market in Denmark is seeing minimal growth due to various factors, including the increasing availability of digital technologies, consumer awareness about the health benefits of seafood, and the convenience of online seafood services.

Customer preferences: Consumers in Denmark have shown a growing interest in sustainable and environmentally friendly seafood options, leading to an increase in demand for locally sourced and responsibly caught fish. This trend is driven by a cultural emphasis on sustainability and a growing awareness of the impact of overfishing on the environment. Additionally, there has been a shift towards healthier and more natural food choices, with a focus on fresh, unprocessed fish and seafood, as consumers become more health-conscious and prioritize clean eating habits. This has also resulted in a rise in demand for organic and wild-caught fish options in the Fresh Fish Market of the Fish & Seafood Market within The Food market.

Trends in the market: In Denmark, the Fresh Fish Market within the Fish & Seafood Market of The Food market is experiencing a surge in demand for sustainably sourced and locally caught seafood. This trend is driven by consumers' increasing awareness of the environmental impact of the fishing industry and a desire for transparency in the supply chain. As a result, there is a growing number of certifications and labeling schemes for sustainable seafood in the market. This trend is expected to continue, with potential implications for industry stakeholders, such as the need for more sustainable fishing practices and transparency in sourcing. Additionally, there is a rise in online seafood marketplaces, providing consumers with convenient access to a wider range of seafood options and the ability to trace the origin of their purchases. This digital transformation of the market is expected to continue, providing opportunities for suppliers and online retailers to tap into the growing demand for sustainably sourced seafood.

Local special circumstances: In Denmark, the Fresh Fish Market of the Fish & Seafood Market within The Food market is heavily influenced by the country's long coastline and strong fishing culture. The demand for locally caught and sustainably sourced seafood is high, leading to a focus on quality and freshness in the market. Additionally, strict regulations on fishing and aquaculture practices ensure high standards of food safety and environmental sustainability. These factors contribute to a market that prides itself on its high-quality, locally sourced seafood products.

Underlying macroeconomic factors: The Fresh Fish Market of the Fish & Seafood Market within The Food market in Denmark is heavily influenced by macroeconomic factors such as global economic trends, national economic health, and fiscal policies. Denmark has a strong economy with a high level of government spending and a stable business environment, making it an attractive market for fish and seafood. Additionally, the country's focus on sustainability and organic production has resulted in a growing demand for high-quality, locally sourced fish and seafood products. Furthermore, Denmark's strategic location and well-developed transportation infrastructure make it a major hub for international trade, allowing for easy access to global markets for its fish and seafood products. These factors contribute to the continued growth and success of the Fresh Fish Market in Denmark.

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.