Fish & Seafood - Botswana

  • Botswana
  • Revenue in the Fish & Seafood market amounts to US$362.60m in 2024. The market is expected to grow annually by 13.46% (CAGR 2024-2029).
  • In global comparison, most revenue is generated in China (US$95bn in 2024).
  • In relation to total population figures, per person revenues of US$133.30 are generated in 2024.
  • In the Fish & Seafood market, volume is expected to amount to 31.73m kg by 2029. The Fish & Seafood market is expected to show a volume growth of 11.2% in 2025.
  • The average volume per person in the Fish & Seafood market is expected to amount to 7.7kg in 2024.

Key regions: United Kingdom, United States, India, Canada, China

 
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Analyst Opinion

The Fish & Seafood market in Botswana is experiencing minimal growth due to factors such as limited consumer awareness, lack of infrastructure for online services, and reliance on traditional fishing methods. Despite this, the market is expected to grow as the country's economy improves and demand for high-quality, locally sourced seafood increases.

Customer preferences:
As the demand for healthy and sustainable food options grows in Botswana, there is a notable shift towards locally sourced and ethically caught fish and seafood. This trend is driven by the increasing awareness of the environmental impact of commercial fishing and the desire for fresher and more nutritious food choices. Additionally, the rise in health-conscious consumers has led to a growing demand for organic and wild-caught fish, as well as a preference for low-mercury and low-cholesterol options. As a result, there has been a rise in small-scale fishing operations and a push towards sustainable fishing practices in the country.

Trends in the market:
In Botswana's Fish & Seafood Market, there is a growing trend towards sustainable fishing practices and certification. This trend is driven by consumer demand for environmentally friendly and ethical seafood options. As a result, industry stakeholders are investing in sustainable fishing methods, such as aquaculture, to meet this demand. Additionally, there is a rise in e-commerce platforms for seafood, allowing consumers to have greater access to a wider variety of fish and seafood products. This trend has significant implications for the industry, as it promotes responsible and transparent sourcing practices, and creates opportunities for market growth. However, it also presents challenges for traditional fishers and small-scale producers, who may struggle to meet the certification requirements and compete with larger, more technologically advanced players.

Local special circumstances:
In Botswana, the Fish & Seafood Market within The Food market is heavily influenced by the country's geographical location and its landlocked status. This leads to a high demand for imported seafood, as well as a focus on sustainable fishing practices to ensure the availability of local fish stocks. Additionally, the cultural preference for seafood in Botswana drives market growth, with seafood often being a staple in traditional dishes and a popular choice for special occasions. The government's strict regulations on fishing and aquaculture also play a significant role in shaping the market, promoting sustainable practices and ensuring food safety for consumers.

Underlying macroeconomic factors:
The Fish & Seafood Market in Botswana is heavily influenced by macroeconomic factors such as global trade policies, changes in consumer preferences, and the overall economic health of the country. In recent years, the rise in health-conscious consumers and the growing demand for sustainable and ethically-sourced seafood has significantly impacted the market. Additionally, the fluctuation of global seafood prices and the government's support for the development of the fishing industry have also played a role in shaping the market. Botswana's stable economy and strong investment in the agricultural sector have further supported the growth of the Fish & Seafood Market, making it an attractive market for both domestic and international players.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.

Overview

  • Revenue
  • Volume
  • Price
  • Sales Channels
  • Global Comparison
  • Analyst Opinion
  • Methodology
  • Key Market Indicators
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