Bread - Botswana

  • Botswana
  • Revenue in the Bread market amounts to US$120.90m in 2024. The market is expected to grow annually by 7.31% (CAGR 2024-2029).
  • In global comparison, most revenue is generated in China (US$80bn in 2024).
  • In relation to total population figures, per person revenues of US$44.46 are generated in 2024.
  • In the Bread market, volume is expected to amount to 50.85m kg by 2029. The Bread market is expected to show a volume growth of 4.0% in 2025.
  • The average volume per person in the Bread market is expected to amount to 16.3kg in 2024.

Key regions: India, United States, Japan, United Kingdom, China

 
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Analyst Opinion

The Bread market in Botswana is seeing minimal growth, with factors such as low consumer health awareness and limited adoption of digital technologies impacting the market's growth rate. Despite the convenience of online services, the Bread & Cereal Products Market within The Food market in Botswana is not experiencing significant growth.

Customer preferences:
In Botswana, consumer preferences for bread are shifting towards healthier and more sustainable options. This trend is driven by a growing concern for personal health and environmental sustainability. As a result, there is a rising demand for whole wheat and artisanal bread, as well as gluten-free and organic options. Additionally, there is a growing interest in locally sourced bread, as consumers seek to support their local economy and reduce their carbon footprint. This shift towards healthier and more sustainable bread options reflects a larger global trend towards conscious consumerism and responsible consumption.

Trends in the market:
In Botswana, the Bread Market of the Bread & Cereal Products Market within The Food market is seeing a rise in demand for artisanal and specialty breads, as consumers become more health-conscious and seek out higher quality products. Additionally, there is a growing trend towards convenience, with an increase in sales of pre-packaged breads and baked goods. These trends are significant as they reflect changing consumer preferences and have implications for industry stakeholders, who may need to adjust their product offerings and marketing strategies to cater to these evolving trends.

Local special circumstances:
In Botswana, the Bread Market of the Bread & Cereal Products Market within The Food market is heavily influenced by the country's geographical location and cultural traditions. Due to its landlocked position, bread is a staple food in Botswana and is consumed in large quantities. Additionally, the country's rich cattle farming culture has led to the popularity of bread made with traditional African grains such as sorghum and millet. The government's strict regulations on food imports have also fostered the growth of local bakeries, creating a unique market dynamic in the Bread Market of Botswana.

Underlying macroeconomic factors:
The Bread Market of the Bread & Cereal Products Market within The Food market in Botswana is also impacted by macroeconomic factors such as consumer spending power, inflation rates, and government policies. Rising disposable income and increasing urbanization in Botswana have resulted in a growing demand for convenient and affordable food options, including bread products. However, fluctuating inflation rates and government policies on import tariffs and subsidies can significantly affect the cost of production and distribution, ultimately impacting market growth. Moreover, global economic trends such as trade agreements and currency fluctuations can also have an impact on the Bread Market in Botswana, as it heavily relies on imported raw materials and equipment.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.

Overview

  • Revenue
  • Volume
  • Price
  • Sales Channels
  • Global Comparison
  • Analyst Opinion
  • Methodology
  • Key Market Indicators
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