Non-Alcoholic Drinks - Botswana

The Non-Alcoholic Drinks market in Botswana has been experiencing significant growth in recent years.

Customer preferences: In Botswana, consumers are increasingly opting for healthier beverage options, which has led to a growing demand for non-alcoholic drinks. Health-conscious individuals are looking for beverages that are low in sugar, calories, and artificial additives. As a result, there has been a shift towards natural and organic drinks, such as fruit juices, herbal teas, and flavored water. Additionally, there is a growing interest in functional beverages that offer health benefits, such as energy drinks and sports drinks.

Trends in the market: One of the key trends in the Non-Alcoholic Drinks market in Botswana is the rising popularity of bottled water. With concerns over water quality and safety, consumers are turning to bottled water as a safer alternative. This trend is driven by the increasing urbanization and a growing middle class in the country. Additionally, flavored water and infused water have gained traction among health-conscious consumers who are looking for refreshing and hydrating options. Another trend in the market is the growing demand for ready-to-drink (RTD) beverages. Convenience plays a significant role in consumer decision-making, and RTD beverages offer a convenient solution for on-the-go consumption. This trend is particularly evident in the carbonated soft drinks segment, where consumers are opting for single-serve cans and bottles.

Local special circumstances: Botswana's warm climate and tourism industry contribute to the demand for non-alcoholic drinks. As a popular tourist destination, the country attracts visitors from all over the world who seek refreshing beverages to beat the heat. This presents an opportunity for market players to introduce innovative and exotic flavors that cater to both locals and tourists.

Underlying macroeconomic factors: The growing Non-Alcoholic Drinks market in Botswana can be attributed to several underlying macroeconomic factors. Firstly, the country's stable economic growth has resulted in an increase in disposable income, allowing consumers to spend more on beverages. Additionally, the government's efforts to promote a healthy lifestyle and combat obesity have led to an increased awareness of the importance of consuming non-alcoholic drinks. Furthermore, the expansion of modern retail channels, such as supermarkets and convenience stores, has made non-alcoholic beverages more accessible to consumers across the country. In conclusion, the Non-Alcoholic Drinks market in Botswana is witnessing growth due to changing customer preferences towards healthier options, the rising popularity of bottled water, the demand for convenience, the country's warm climate and tourism industry, and underlying macroeconomic factors such as stable economic growth and government initiatives.

Data coverage:

The data encompasses B2C enterprises. The at-home market covers retail sales via super- and hypermarkets, eCommerce, convenience stores, or similar sales channels. The out-of-home data encompasses all sales to hotels, restaurants, catering, cafés, bars, and similar hospitality service establishments. Combined numbers encompass both the at-home market and the out-of-home market. Both the at-home and the out-of-home market are valued at retail selling prices including all sales and consumption taxes.

Modeling approach:

Market sizes are determined through a Top-Down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending (e.g. consumer spending on Non-Alcoholic Drinks, consumer spending at Hotels, Restaurants etc.), and price level index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Non-Alcoholic Drinks market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.