Food - Botswana

Botswana

Revenue in the Food market amounts to US$4,438.00m in 2024. The market is expected to grow annually by 9.11% (CAGR 2024-2029).
The market's largest segment is the segment Meat with a market volume of US$906.30m in 2024.
In global comparison, most revenue is generated in China (US$1,601bn in 2024).
In relation to total population figures, per person revenues of US$1,632.00 are generated in 2024.
In the Food market, 2.8% of total revenue will be generated through online sales by 2024.
In the Food market, volume is expected to amount to 1,532.00m kg by 2029. The Food market is expected to show a volume growth of 5.3% in 2025.
The average volume per person in the Food market is expected to amount to 459.70kg in 2024.

Key regions: United States, Canada, China, India, South Korea

Definition:

The food market covers all edible products that are bought and consumed for nutrient-based purposes. The market includes both fresh and processed foods.

Structure:

The market consists of 13 different markets:

The Dairy products & Eggs market covers animal products, such as milk, eggs and products made from mammal’s milk and non-animal products, such as milk substitutes. This market is divided into six subsegments that include milk, milk substitutes, yogurt, cheese, eggs and other dairy products and eggs.
The Meat market covers animal products, such as pork, poultry, and free-from meat products, such as meat substitutes. This market is divided into three submarkets: fresh meat, processed meat, and meat substitutes.
The Fish & Seafood market covers products made from fish and seafood. This market is divided into three submarkets: fresh fish, fresh seafood, and processed fish & seafood.
Fruits & Nuts cover edible fruits and nuts. This market is divided into three submarkets: fresh fruits, processed & frozen fruits, and nuts.
The Vegetables market covers edible plants. This market is divided into two submarkets: fresh vegetables, processed & frozen vegetables.
The Bread & Cereal products market covers baked goods made from dough. Dough is made using flour, water, a leavening agent, and other optional ingredients. This market also covers products made from cereals that are usually used as part of a main meal. This market is divided into five submarkets: bread, pasta, rice, breakfast cereals and other cereal products.
The Oils and Fats market covers both edible oils and fats made from animals and plants. This market is divided into four submarkets: butter, margarine, edible oils, and other oils & fats.
The Sauces and Spices market covers additional ingredients used during the food preparation process and is divided into three submarkets: tomato ketchup, other sauces, and spices & culinary herbs.
The Convenience food market covers prepared food and meals that require little effort to prepare. This market is divided into two subsegments, soups and ready-to-eat meals.
The Spreads and Sweeteners market covers spreads and ingredients added to food or beverages to give it a sweet flavor. This market is divided into two subsegments, spreads and sweeteners.
The Confectionery & Snacks market covers sweet, savory, and salty food. This market is divided into two subsegments, confectionery and snacks.
The Baby food market covers food that is only meant to be consumed by babies and small children.
The Pet food market covers food that is intended for pet use only.

Additional Information:

The market comprises revenue and average revenue per capita, volume and average volume per capita, price per unit (unit refers to kilogram), and sales channels. The market encompasses retail sales through both online and offline sales channels to private end customers (B2C). The market only covers at-home consumption; out-of-home consumption is not included. The out-of-home revenue data is only shown as a separate box at the market level.

For more information on the displayed data, click the info button on the right side of each box.

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Analyst Opinion

The Food market in Botswana has been experiencing slow growth, influenced by factors such as limited access to technology, low health awareness, and traditional food preferences. However, the sub-markets of Dairy Products & Eggs and Fruits & Nuts are showing promising growth due to increasing consumer demand for healthier options. The market's minimal growth rate is impacted by challenges such as high production costs, limited infrastructure, and a lack of government support.

Customer preferences: As Botswana's economy continues to grow, there has been a noticeable shift in consumer preferences towards more health-conscious food options. This trend is particularly evident among the younger population, who are increasingly health-conscious and willing to pay a premium for organic and locally-sourced products. This is also driven by a growing awareness of sustainability and ethical sourcing, with consumers seeking out products that align with their values. As a result, there has been an increase in demand for natural and organic food products in The Food market market, as well as a rise in popularity of plant-based and vegetarian options.

Trends in the market: In Botswana, The Food market industry is seeing a rise in demand for locally-sourced and organic food products. This trend is driven by increasing health consciousness among consumers, as well as a desire for sustainable and ethical food production. As a result, there has been a growth in small-scale farming and community-supported agriculture initiatives. This trajectory is significant as it not only supports local farmers and promotes healthier eating habits, but also has potential implications for industry stakeholders such as retailers and distributors who may need to adjust their supply chains to meet this demand.

Local special circumstances: In Botswana, The Food market is heavily influenced by the country's geographic location and cultural practices. Due to its landlocked position, Botswana relies heavily on imports for its food supply, leading to a high demand for affordable and diverse food options. The country's cultural traditions also play a significant role in shaping The Food market, with a strong preference for traditional dishes and locally sourced ingredients. Additionally, Botswana's strict food safety regulations ensure quality and safety standards, making it a reliable market for international food companies.

Underlying macroeconomic factors: The Food market in Botswana is influenced by macroeconomic factors such as economic stability, government policies, and global market trends. With a stable and growing economy, Botswana has seen an increase in disposable income, leading to a rise in consumer spending on food products. The government's efforts to diversify the economy and promote local agriculture have also contributed to the growth of The Food market. However, fluctuations in global food prices and trade policies can affect the availability and affordability of imported food products, impacting the overall market performance.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.