Beauty & Personal Care - Botswana

Botswana

The Beauty & Personal Care market in Botswana is projected to generate a revenue of US$224.10m in 2024.
This market is expected to grow at an annual rate of 4.69% (CAGR 2024-2029).
The largest segment in this market is Personal Care, which is estimated to have a market volume of US$103.40m in 2024.
When compared on a global scale, in the United States generates the highest revenue in this market, reaching US$100bn in 2024.
In terms of per person revenues, in Botswana generates approximately US$82.40 in 2024.
It is also worth noting that online sales are projected to account for 10.8% of the total revenue in the Beauty & Personal Care market by 2024.
Despite its small size, Botswana has seen a growing demand for natural and organic beauty products, as consumers prioritize sustainability and eco-friendly options in the market.

Key regions: United States, Worldwide, India, Indonesia, Canada

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Analyst Opinion

The Beauty & Personal Care market is thriving and one of the fastest growing consumer markets, driven in particular by the Cosmetics and Skin Care segments. The main reason for this strong growth is the generational shift with young consumers entering the market. At the same time, this change is reinforced by social media, internationality, and eCommerce, which have a lasting effect on buying behavior when it comes to beauty products. Trends from all over the world are spreading and changing the daily beauty and care routine.