Yogurt Substitutes - Kenya

Kenya

Highlights

Revenue in the Yogurt Substitutes market amounts to US$645.60k in 2024. The market is expected to grow annually by 5.48% (CAGR 2024-2029).
In global comparison, most revenue is generated United States (US$470m in 2024).
In relation to total population figures, per person revenues of US$0.01 are generated in 2024.
In the Yogurt Substitutes market, volume is expected to amount to 107.90k kg by 2029. The Yogurt Substitutes market is expected to show a volume growth of 3.0% in 2025.0.
The average volume per person in the Yogurt Substitutes market is expected to amount to 0.0kg in 2024.

Key regions:

Market definitionIn-Scope/Out-of-scopeMarket structureMethodology

The Yogurt Substitutes Market is experiencing negligible growth in Kenya, influenced by factors such as low consumer awareness and limited availability of alternative products. This trend is expected to continue due to the slow adoption of digital technologies in The Food market.

Customer preferences: As health and wellness continue to be a top priority for consumers in Kenya, there has been a noticeable increase in demand for plant-based yogurt alternatives. This can be attributed to a growing preference for dairy-free options among individuals who follow a vegan or lactose-free diet. Additionally, the rise of health-conscious consumers has also led to a rise in demand for yogurt substitutes made from nutrient-rich ingredients such as coconut milk, almond milk, and soy.

Trends in the market: In Kenya, the Yogurt Substitutes Market of the Dairy Products & Eggs Market within The Food market is seeing a rise in the consumption of plant-based yogurt alternatives. This trend is significant as it caters to the growing demand for dairy-free products among health-conscious consumers. The trajectory of this trend is expected to continue, driven by increasing awareness of the environmental impact of dairy production and the availability of innovative dairy-free options. This shift towards plant-based substitutes could have implications for traditional dairy industry stakeholders, as they may need to adapt their offerings to cater to evolving consumer preferences.

Local special circumstances: In Kenya, the Yogurt Substitutes Market of the Dairy Products & Eggs Market is influenced by the country's rich agricultural sector and growing health-conscious population. The market is primarily driven by the demand for dairy alternatives among lactose-intolerant individuals and the increasing popularity of veganism. Additionally, government policies promoting local production and consumption of dairy products have led to the growth of small-scale producers, providing a diverse range of yogurt substitutes made from local ingredients.

Underlying macroeconomic factors: The Yogurt Substitutes Market in Kenya is heavily influenced by macroeconomic factors such as the country's overall economic health, trade policies, and consumer spending patterns. Kenya's growing middle class and urbanization have led to an increase in demand for convenient and healthier food options like yogurt substitutes. However, economic volatility and currency fluctuations can impact the cost of production and distribution, affecting market growth. Additionally, government policies and regulations, such as import restrictions and taxes, can also affect the availability and pricing of yogurt substitutes in the market. Factors such as rising healthcare costs and a growing health-conscious population also play a role in driving demand for healthier food alternatives, creating opportunities for growth in the Yogurt Substitutes Market in Kenya.

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.