Convenience Food - Gabon

Gabon

Highlights

Revenue in the Convenience Food market amounts to US$147.00m in 2024. The market is expected to grow annually by 5.10% (CAGR 2024-2029).
In global comparison, most revenue is generated China (US$154bn in 2024).
In relation to total population figures, per person revenues of US$59.18 are generated in 2024.
In the Convenience Food market, volume is expected to amount to 24.96m kg by 2029. The Convenience Food market is expected to show a volume growth of 3.0% in 2025.0.
The average volume per person in the Convenience Food market is expected to amount to 8.7kg in 2024.

Key regions:

Market definitionIn-Scope/Out-of-scopeMarket structureReportsMethodology

In Gabon, the Convenience Food Market is experiencing minimal growth due to factors such as limited availability of ready-to-eat meals and soups, as well as low consumer awareness and adoption of digital technologies in The Food market. Despite these challenges, increasing health consciousness and shift towards convenient food options are driving growth in the market.

Customer preferences: With the rise of urbanization and busy lifestyles, convenience has become a top priority for consumers in Gabon. This has led to an increase in demand for convenience foods, which offer quick and easy meal options. Furthermore, there is a growing preference for healthier and more nutritious convenience food options, as consumers become more health-conscious. This trend has also been influenced by the cultural emphasis on fresh and locally sourced ingredients in Gabonese cuisine. As a result, there has been a shift towards convenience foods that incorporate traditional Gabonese flavors and ingredients, catering to the local palate.

Trends in the market: In Gabon, the Convenience Food Market within The Food market is experiencing a rise in demand for healthier and more sustainable options. This trend is driven by consumers' increasing awareness of the impact of their food choices on their health and the environment. As a result, there is a growing demand for organic and plant-based convenience food products. This trend is expected to continue as consumers become more health-conscious and environmentally conscious. Industry stakeholders should take note of this trend and adapt their product offerings to meet these changing preferences. They should also focus on promoting the sustainability and health benefits of their convenience food products to attract and retain customers.

Local special circumstances: In Gabon, the Convenience Food Market is heavily influenced by the country's rich biodiversity and agricultural resources. With a large percentage of the population residing in rural areas, the market is dominated by locally produced traditional food items. Additionally, the government's efforts to promote food security have led to the development of convenience food options that cater to the local tastes and preferences. This unique combination of factors sets the Gabonese Convenience Food Market apart from other markets, driving demand for locally-sourced, convenient food options.

Underlying macroeconomic factors: The Convenience Food Market in Gabon is heavily influenced by macroeconomic factors, including global economic trends and the country's national economic health. Fiscal policies, such as taxation and subsidies, also play a significant role in shaping the performance of the market. Other financial indicators, such as inflation rates and exchange rates, can impact the demand and supply of convenience foods. Additionally, consumer purchasing power and disposable income levels are crucial drivers of market growth, as they determine the affordability of convenience foods. Moreover, changing lifestyles and urbanization are leading to an increasing demand for convenience foods, as people look for quick and easy meal options.

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.