Confectionery & Snacks - Senegal

Senegal

Highlights

Revenue in the Confectionery & Snacks market amounts to US$582.60m in 2024. The market is expected to grow annually by 5.48% (CAGR 2024-2029).
In global comparison, most revenue is generated United States (US$135bn in 2024).
In relation to total population figures, per person revenues of US$31.97 are generated in 2024.
In the Confectionery & Snacks market, volume is expected to amount to 139.60m kg by 2029. The Confectionery & Snacks market is expected to show a volume growth of 3.8% in 2025.0.
The average volume per person in the Confectionery & Snacks market is expected to amount to 6.7kg in 2024.

Key regions:

Market definitionIn-Scope/Out-of-scopeMarket structureReportsMethodology

The Confectionery and Snack Food market in Senegal is experiencing minimal growth due to factors such as low disposable income, limited access to technology and health education, and a preference for traditional snacks. However, with increasing health awareness and the convenience of online shopping, the market is expected to grow in the coming years.

Customer preferences: As Senegal continues to experience economic growth and urbanization, there has been a notable increase in demand for convenient and on-the-go snack options. This trend is especially prevalent among the younger population, who prioritize convenience and variety when it comes to their food choices. As a result, there has been a rise in the availability and popularity of packaged snacks and convenience foods in the Confectionery & Snacks Market within The Food market. This shift in consumer preferences is also influenced by cultural influences, such as the growing influence of Western snacking habits, as well as the increasing number of working professionals and students who seek quick and easy snacking options.

Trends in the market: In Senegal, the Confectionery & Snacks Market within The Food market is experiencing a shift towards healthier snacking options, as consumers become more health-conscious. This trend is driven by an increase in disposable income and a growing focus on wellness. As a result, there is a rise in demand for organic and natural snacks, as well as a shift towards healthier ingredients and portion control. This trend is expected to continue, with the potential for new product development and partnerships with health and wellness brands to capitalize on this growing market. This presents opportunities for industry stakeholders to diversify their product offerings and tap into the demand for healthier snacks in Senegal.

Local special circumstances: In Senegal, the Confectionery & Snacks Market within The Food market is heavily influenced by the country's rich cultural heritage and traditional cuisine. The market is also shaped by the country's geographical location, allowing for the use of locally grown ingredients in snack production. Additionally, regulatory policies promoting local production and consumption have led to the emergence of small-scale, artisanal snack businesses. These unique factors differentiate the Senegalese market from others, creating a diverse and dynamic landscape for confectionery and snacks.

Underlying macroeconomic factors: The Confectionery & Snacks Market within The Food market in Senegal is heavily influenced by macroeconomic factors such as the country's economic growth, consumer spending, government policies, and international trade. As Senegal's economy continues to expand and its population becomes more affluent, there is a growing demand for convenience and indulgence foods, driving the growth of the confectionery and snacks market. Additionally, favorable government policies and investments in infrastructure are creating a conducive business environment for companies to operate in the market. However, challenges such as inflation, currency fluctuations, and import/export regulations can impact market performance and profitability.

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.