Rice - Northern Europe | Statista Market Forecast

Revenue in the Rice market amounts to US$505.80m in 2024. The market is expected to grow annually by 5.22% (CAGR 2024-2029).
In global comparison, most revenue is generated China (US$150bn in 2024).
In relation to total population figures, per person revenues of US$14.93 are generated in 2024.
In the Rice market, volume is expected to amount to 151.00m kg by 2029. The Rice market is expected to show a volume growth of 3.5% in 2025.0.
The average volume per person in the Rice market is expected to amount to 3.9kg in 2024.

Definition:

Around the world, rice is a widely farmed and consumed staple food crop. It is a cereal grain that serves as a significant source of fiber, vitamins, and minerals. The Rice market covers several rice varieties, such as long-grain rice, medium-grain rice, short-grain rice, white rice, brown rice, and wild rice, as well as sticky rice and parboiled rice.

Additional Information:

The market comprises revenue and average revenue per capita, volume and average volume per capita, price per unit (unit refers to kilogram), sales channels. The market encompasses retail sales through both online and offline sales channels to private end customers (B2C). The market only covers at-home consumption; out-of-home consumption is not included.

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White Rice
Brown Rice
Basmati Rice
Jasmine Rice
Arborio Rice
Parboiled Rice
Quick-Cooking Rice

Rice-based ready-to-eat meals
Puffed rice
Coucous
Bulgur
Rice noodles
Out-of-home consumption

The Rice Market within the Bread & Cereal Products Market in Northern Europe is experiencing minimal growth, impacted by factors such as changing consumer preferences and price fluctuations. Despite this, The Food market in Northern Europe is still seeing steady growth due to the convenience and health benefits offered by these products.

Customer preferences: As more consumers in Northern Europe prioritize health and wellness, there has been a rise in demand for healthier and more sustainable food options, including rice. This trend is further fueled by a growing awareness of the impact of food choices on the environment. As a result, there is a growing market for organic and plant-based rice products, as well as a focus on sustainable farming practices. Additionally, with the increasing popularity of gluten-free and low-carb diets, there is a growing market for alternative rice products, such as cauliflower rice.

Trends in the market: In Northern Europe, the Rice Market of the Bread & Cereal Products Market within The Food market is experiencing a surge in demand for organic and sustainable rice products. This trend is driven by consumer preferences for healthier and environmentally friendly options. As a result, more farmers are transitioning to organic farming methods, leading to increased availability of such products in the market. This trend is significant as it reflects a shift towards conscious consumption and has implications for industry stakeholders who may need to adapt their production and sourcing practices to cater to this growing demand. Additionally, the rise of e-commerce in the region has made it easier for consumers to access a wider range of rice products, further fueling the growth of this market.

Local special circumstances: In Northern Europe, the Rice Market of the Bread & Cereal Products Market within The Food market is heavily influenced by the region's climate and cultural preferences. The colder climate in this region favors the consumption of hearty and filling meals, making rice a staple food. Additionally, the cultural diversity in this region means that there is a high demand for different types of rice, including basmati, jasmine, and arborio. This demand is further driven by the growing trend of healthy and diverse diets, making rice a versatile and nutritious option. Furthermore, strict regulations on food production and labeling in Northern Europe ensure that consumers have access to high-quality and sustainable rice products, catering to their health and environmental concerns.

Underlying macroeconomic factors: The Rice Market of the Bread & Cereal Products Market within The Food market is greatly impacted by macroeconomic factors such as global economic trends, national economic health, fiscal policies, and financial indicators. In recent years, the growing demand for healthy and organic food options has driven the growth of this market. Additionally, the increasing focus on sustainability and environmentally-friendly practices has also influenced the market, with consumers becoming more conscious of the origin and production methods of rice. Furthermore, changing dietary habits and the rise in demand for gluten-free and plant-based diets have also played a role in shaping the rice market in Northern Europe.

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.